"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty Training and Certification program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. With an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealerships are better prepared to meet and exceed the expectations of our female customers," stated Steve Miller, Sr., co-owner, Miller Auto Team
Visit the Miller Honda micro-site here, or visit in person at 4477 Vestal Parkway, Vestal, New York 13850
Visit the Miller Hyundai micro-site here, or visit in person at 4455 Vestal Parkway, Vestal, New York 13850
To become AskPatty.com Certified Female Friendlyr, Miller Honda and Miller Hyundai personnel completed an extensive training program on how to best serve women. Miller Honda and Miller Hyundai employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Miller Honda and Miller Hyundai will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. The Miller Auto Team's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Miller Honda and Miller Hyundai have launched female-focused micro-sites that provide the tools and resources most requested by women. The micro-sites give women the ability to schedule service appointments, have access to coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-sites are easily accessed by searching on AskPatty.com, or by going directly to their site.
About Miler Auto Team
The Miller Auto Team group employs 135 members in Upstate, New York. Miller Auto Team is a trusted and respected name in the automotive industry and has been selling and servicing vehicles for over 65 years; 44 years at the same Vestal Parkway locations. As a dealership, Miller Auto Team is an extended family, with the fourth generation of the Miller Family, Steve, Jr., Matt and Josh, involved in every aspect of the business.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.