Mountain View Tire & Service Becomes an Certified Female Friendlyr Tire and Service Center Group in California

Mountain View Tire & Service Joins with to Offer Services Designed with the Women Consumer in Min

Mountain View Tire & Service, with 29 locations throughout Southern California, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Tire Dealers in North America. Team members at Mountain View Tire & Service have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We are extremely proud and excited to be a part of the network. This program is exactly what the automotive industry has been lacking and needs desperately. Women consumers are vital to the success of our business. We understand we can spend a lifetime building customers, but takes just an instant to scare them away. provides our employees a training platform, the understanding and the knowledge on how to better serve women's needs in the world of automotive repair, tires and maintenance," stated Mike Mitsos, Vice President, Mountain View Tire & Service.

Visit the Mountain View Tire & Service micro-site here.

To become Certified Female Friendlyr, Mountain View Tire & Service personnel completed an extensive training program on how to best serve women. Mountain View Tire & Service employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Mountain View Tire & Service will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Mountain View Tire & Service's commitment to women shows that management is serious about earning their business."

In conjunction with, Mountain View Tire & Service has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Mountain View Tire & Service

Mountain View Tire was established in 1987 with the opening of their first store in Duarte, California, by founder Nick Mitsos, who is the company's CEO and President. With the help of his 3 sons, Chris, Mike and Paul, along with his sister Irene, sister-in-law Maddy and brother-in-law Tony, Nick has grown Mountain View Tire to 30 locations spanning Southern California. It is truly a family owned and operated business. The core value of their business philosophy is a catch phrase they use: "Create the WOW Experience" with the customer. They ran out of family members quite a few years ago, but they predicate their success on hiring and employing world-class people that serve world-class customers. Mountain View Tire carries the best branded tire products and delivers a positive automotive service in a clean, friendly environment.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.