North Coast Nissan Becomes Cleveland Area's First Certified Female Friendlyr Automotive Dealer

North Coast Nissan and Introduce New Services Designed with the Women Consumer in Mind?

North Coast Nissan is pleased to announce they have completed Certified Female Friendlyr training and is now Middleburg Heights' first Certified Female Friendlyr dealer serving the Greater Cleveland Area, Strongsville and Elyria, Ohio. To achieve certified status, their personnel completed over 18 hours of training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive buying experience, our sales team, finance team and service staff are better prepared to meet and exceed the expectations of our female customers" stated Jackie Studor, Marketing Director for North Coast Nissan.

An Certified Female Friendlyr Dealers create an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the North Coast Nissan Certified Female Friendlyr site at:

Along with the certification, North Coast Nissan has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendlyr web icon on the existing North Coast Nissan website. North Coast Nissan's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."?

The new Certified Female Friendlyr virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About North Coast Nissan
Serving the Greater Cleveland Area has been a privilege for the family-owned and operated dealership since 1967. North Coast Nissan has been selected as a member of the prestigious President's Circle of Nissan Motor Corporation. This award is coveted by Nissan dealerships nationwide and reflects the dealerships' commitment to deliver to its customers only the best in quality products and service.

North Coast Nissan has also received the Nissan Owner First Award of Excellence, which is the highest award presented by Nissan North America to its Dealers. This award recognizes the top 10% of Dealers from across the nation, who are able to meet the high standards of achievement for the Owner First Award of Excellence. It recognizes those Dealerships that embody the philosophy and vision for Nissan-that is, to endeavor to provide its customers with an outstanding ownership experience, from the showroom through every aspect of the dealership. Basically, putting car Owners first.

Scores for Dealerships were measured on a multitude of criteria, including Nissan's Owner First survey, which was sent to each customer following the purchase of a new Nissan vehicle or service on their current Nissan.

The Nissan Owner First Award of Excellence dealers are recognized for consistently living up to the high standards of excellence.

Visit North Coast Nissan at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendlyr retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendlyr Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendlyr program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendlyr Retailer?
An Certified Female Friendlyr retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become Certified Female Friendlyr: