Pam's Motor City Becomes an Certified Female Friendlyr Tire and Service Center in Fort Myers, Florida

Pam's Motor City Joins with to Offer Services Designed with Women Consumers in Mind

Pam's Motor City Automotive and Tire Center in Fort Myers, Florida, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Pam's Motor City have completed training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Women - or men - who haven't been exposed to the automotive field can easily be overwhelmed with our industry's jargon. For the past 16-years, I have always placed special emphasis on making sure my customers' car repair needs are explained to them in layman's terms," Owner, Pam Oakes stated. "They say that a picture is worth a thousand words - and it's true. So, along with the verbal explanation, I have a "show-and- tell" session - just to make sure that the consumer truly understands what is going on with their vehicle."

Visit the Pam's Motor City micro-site:
and at 13395 Metro Parkway, Fort Myers, Florida 33966

To become Certified Female Friendlyr, Pam's Motor City personnel completed an extensive training program on how to best serve women. Pam's Motor City employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Pam's Motor City will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Pam's Motor City's commitment to women shows that management is serious about earning their business."

In conjunction with, Pam's Motor City has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Pam's Motor City
Pam's Motor City Tire and Auto Center has been serving the Fort Myers and Southwest Florida community proudly since 1995. An award winning full service automotive repair center, specializing in all types of service on all makes of vehicles - both foreign and domestic. The 12-bay repair facility is one of the area's largest and most technologically advanced. In addition, Pam's Motor City specializes in tires and is one of the largest independent tire sales and service centers in Southwest Florida, selling all brands of tires for all vehicles.

Pam's Motor City has been recognized numerous times as The Best Auto Repair shop in Southwest Florida, with the most recent award in 2010. Judged "Top Shop" in the United States by Motorage Magazine, 2008 and A "Semi-Finalist" Top Shop in the United States by Tire Review Magazine, 2008. They also won the 2010 "People's Choice Award" in Parent and Child magazine for "Best" Automotive, and have been an ASE Blue Seal Shop since 1999.

Owner, Pam Oakes is an ASE- Certified Technician and has recently published her second book in a series, "Car Care for the Clueless.or How You Can "Make Money" While Maintaining Your Vehicle". The books explain how to interpret what your automotive service advisor is telling you - allowing the customer to make educated, commonsense decisions regarding car repairs. She also hosts the Car Care for the Clueless weekly web show on Pam and her well-trained staff are also very involved in the community and provide ongoing Car Care Clinics and work with local schools and charities.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.