Performance Automotive Services is an Certified Female Friendlyr Service and Repair Center in Winston-Salem

Performance Automotive Services has Renewed its Commitment to Offer Services Designed with Women Consumers in Mind

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Performance Automotive Services, in Winston-Salem, North Carolina, is pleased to announce they have renewed with Performance Automotive Services is part of a growing network of Certified Female Friendly® locations in North America, who have taken significant steps to address the needs of their female customers and provide a Certified Female Friendly® experience that exceeds women’s expectations.

“We are so pleased to continue our affiliation with  We are looking forward to a great year and to the continued training opportunities provides us.  Performance Automotive continues to strive to fulfill our Mission, Vision, Values Statement and to build lasting relationships with our vendors, clients and employees,” Donna Shaw Hulcher, co-owner Performance Automotive Services, Inc.

Our Mission, Vision, Values statement:

Our Mission at Performance Automotive is to provide the very best customer care in the automotive industry. Performance Automotive is committed to providing excellent service and maintenance for a wide variety of automobiles, trucks, and fleet vehicles by trained technicians using high quality parts and components.

Our Vision
Performance Automotive strives to build trusting, lasting relationships with automobile owners and continues to search for ways to make automotive repair and maintenance as convenient and stress free as possible.

Our Values
Trust: We understand that allowing us to be your car care choice places a great deal of faith in our organization.
Diversity: We recognize that every vehicle and every vehicle owner has different needs. We strive to tailor our services to meet each individual need.
Empathy: We strive to put ourselves in our customer's shoes in order to provide personalized and caring service.

Visit the Performance Automotive Services micro-site:

and at 2411 Spaugh Industrial Drive, Winston-Salem, North Carolina 27103

To become Certified Female Friendly®, Performance Automotive Services personnel completed an extensive training program on how to best serve women. Performance Automotive Services employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Performance Automotive Services will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

In conjunction with, Performance Automotive Services has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Performance Automotive Services
Founded in 1990, Performance Automotive Services, Inc. is family owned and operated.  They are an accredited member of the Northwest North Carolina Better Business Bureau and have an A+ rating. They are also members of the Winston-Salem Chamber of Commerce. Mark Hulcher, owner, is a certified ASE Master Technician with an Associates Degree in Automotive Technology. Donna Shaw Hulcher, co-owner, manages the office and has a BS degree from Gardner-Webb University.  They are proud to be the first car care center in the Winston-Salem area to become Certified Female Friendly.

Performance Automotive is also proud to carry AutoTex PINK wiper blades, a great blade for a great cause, breast cancer research.  They also support the following community organizations and charities: Salem Pregnancy Care Center, The Winston-Salem Rescue Mission and Casting for Recovery.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc.  "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Performance Automotive Services’ commitment to women shows that management is serious about earning their business."

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendly®.
AskPatty® and Certified Female Friendly® are U.S. registered trademarks owned by, Inc.