Performance Automotive Becomes an Certified Female Friendlyr Service Center in Winston-Salem, North Carolina

Performance Automotive Joins with to Offer Services Designed with the Woman Consumer in Mind

Performance Automotive, in Winston-Salem, North Carolina, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Service Centers in North America. Team members at Performance Automotive have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We have always tried to treat all our clients with honesty and integrity. Having been on the other side of the desk as a young woman, I know how intimidating and stressful it can be to go into a repair facility. It has a language all its own and most women do not understand it. They just need someone to take the time to explain and show them what they need to know! Sometimes repairs or services are expensive and there is a certain amount of fear involved," stated Donna Shaw Hulcher, co-owner Performance Automotive Services, Inc.

"Performance Automotive Services continues to educate our clients about the services their cars need and give them the tools to make a decision they can feel good about. We strive to build a relationship with our clients and make sure they are comfortable when they come in for an appointment. We want to be the car care center of choice for women in the Winston-Salem area. The training we receive from is helping us understand the things we need to do, that will please our women clients and ultimately provide everyone with a better auto repair experience."

Visit the Performance Automotive micro-site:
and at 2411 Spaugh Industrial Drive, Winston-Salem, North Carolina 27103

To become Certified Female Friendlyr, Performance Automotive personnel completed an extensive training program on how to best serve women. Performance Automotive employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Performance Automotive will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Performance Automotive's commitment to women shows that management is serious about earning their business."

In conjunction with, Performance Automotive has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Performance Automotive Services, Inc.
Founded in 1990, Performance Automotive Services is family owned and operated. They are a Better Business Bureau accredited business, have an A+ rating and have been nominated in the past for the BBB's Ethics award. They are also members of the Winston-Salem Chamber of Commerce. With over 30 years experience, Owner, Mark Hulcher, is an ASE Certified Master Technician and has an Associate's Degree in Automotive Technology. He has also been an instructor for the Automotive Program at Forsyth Technical Community College. Business co-owner and wife, Donna Hulcher, has a BS degree from Gardner Webb University in Health Management, and has previously been employed at Wake Forest Baptist Medical Center, The Winston-Salem Retail Merchants Association, and Forsyth Technical Community College. Their sons, Zachary, Jonathan and Benjamin, are also an integral part of the business. Performance Automotive is proud to be the first car care center in the Winston-Salem area to become Certified Female Friendlyr.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.