"We are delighted to add another dimension of excellence to our customer service experience by joining the AskPatty family," said Pat Wirth, President and CEO. "This phenomenal program involves monthly training to ensure that our employees are continuously reminded that our business is all about superior customer service. Our company strives to position itself above all our competitors and this is a key tool to assist us in doing just that. We have received great, positive feedback from our female clients! They love that we are zeroing in on them to enhance their experience."
Visit the Potomac Falls Express Lube & Car Wash micro-site:
and at 45995 Denizen Drive, Potomac Falls, Virginia 20165
To become AskPatty.com Certified Female Friendlyr, Potomac Falls Express Lube & Car Wash personnel completed an extensive training program on how to best serve women. Potomac Falls Express Lube & Car Wash employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Potomac Falls Express Lube & Car Wash will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Potomac Falls Express Lube & Car Wash's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Potomac Falls Express Lube & Car Wash has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Potomac Falls Express Lube & Car Wash
Potomac Falls Express Lube & Car Wash is the only woman owned fast lube and car wash business in Virginia. Since the doors opened in 1997 more than 170,000 satisfied customers have been served. The community has come to recognize Potomac Falls Express Lube & Car Wash as a business run in an eco-friendly way on many levels and one that gives back to the community in spades. The company was recognized by The Washington Business Journal with a Green Business Award for Innovation, it was acknowledged as a Participant in the Loudoun County Green Business Challenge, it is designated a Water Saver by the International Carwash Association and owner, Pat Wirth was recognized as an EcoCEO by CEO Smart Magazine, and was named a 2011 Enterprising Woman of the Year by Enterprising Women Magazine. The business supports dozens of local youth organizations in a variety of ways and is actively involved in the Loudoun County Red Cross Leadership Council, fighting breast cancer and supporting the Breast Cancer Foundation through its sale of Wexco Pink Wiper Blades, and supporting the military by participating in Grace for Vets, a free car wash on Veterans Day and by sitting on the regional board of the National Museum of Americans in Wartime.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.