"When we began to understand how important our female customers are, we contacted AskPatty to gain a better understanding of how to serve that particular demographic," says Ron Fogal, General Manager of Pumpelly Tire. "AskPatty has really helped us to become more aware of our female consumers, and in turn, we have actually better served all of our customers."
Visit Pumpelly Tire at the micro-site:
and in person at 2600 Gerstner Memorial Drive, Lake Charles, 3406 Ryan Street, Lake Charles, or 1500 Ruth Street, Sulphur, Louisiana.
To become AskPatty.com Certified Female Friendlyr, Pumpelly Tire personnel completed an extensive training program on how to best serve women. Pumpelly Tire employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience Pumpelly Tire will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Pumpelly Tire's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Pumpelly Tire has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Pumpelly Tire
Pumpelly Tire began when its sister company, Pumpelly Oil, began selling tires at a gas station in the 1950s. In 1960, Pumpelly Tire was born and has since grown to three locations spanning the Lake Charles and Sulphur, Louisiana, areas. Pumpelly Tire is well known to the local community, as it supports McNeese State University athletic programs and the Lake Charles Intense Football League team - the Swashbucklers. Other area sponsorships include the Uniroyal Soccer Program and tire give-a-ways for Children's Miracle Network. Visit www.pumpelly.com/tire for more information.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.