"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Jason Bowman, Owner, Radford Auto Center.
An AskPatty.com Certified Female Friendlyr Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the Radford Auto Center Certified Female Friendlyr site at: http://femalefriendlydealer.askpatty.com/?d=Radford_Auto_Center
Along with the certification Radford Auto Center has enhanced its website to cater more to women, thereby reinforcing their commitment to the AskPatty.com Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the AskPatty.com Certified Female Friendlyr web icon on the existing Radford Auto Center website. Radford Auto Center's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new AskPatty.com Certified Female Friendlyr virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty.com websites are the first designed specifically for women and provide the tools and resources most requested by women.
About Radford Auto Center
Radford Auto Center has been in business for 8 years. Owner, Jason Bowman, received his training first through the United States Marine Corps as a hummer mechanic, then through Denver Automotive and Diesel College. After completion of college, Jason returned home to Radford, Virginia and worked for a local repair shop. After 4 years of on the job training, Jason started Radford Auto Center.
To try and set his business apart from other repair facilities, Jason is passionate about environmental practices, supporting other local businesses, and keeping a clean and up to date shop. Radford Auto Center is constantly trying to stay ahead in the game when it comes to this market. Through hard work and consistent business practices, Jason received the 2007 Western Mid-Atlantic ASE Technician of the Year Award. He was presented with this prestigious Award again in 2009. Radford Auto Center has been a NAPA Auto Care Center since 2002. In January 2010, Radford Auto Center received recognition for being a "Green" auto repair shop by Go Green NRV, a local organization that awards businesses for good environmental practices. Radford Auto Center is the first auto repair facility in the state of Virginia to receive any kind of "green" recognition.
Visit Radford Auto Center at: http://www.radfordautocenter.com/
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendlyr retailers across the U.S.
AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Tire Review magazine, Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
AskPatty.com Certified Female Friendlyr Service Center Program:
Properly armed with the right tools and training, automotive retailers, tire dealers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty.com Certified Female Friendlyr program was designed specifically for automotive retailers and service centers to attract, sell, retain and increase loyalty with women.
What Is An AskPatty.com Certified Female Friendlyr Automotive Retailer?
An AskPatty.com Certified Female Friendlyr automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Go here to learn how to become AskPatty.com Certified Female Friendlyr: