Rick's Performance Becomes an AskPatty.com Certified Female Friendlyr Service Center in Pleasanton, California

Rick's Performance Joins with AskPatty.com to Offer Services Designed with Women Consumers in Mind

Rick's Performance, in Pleasanton, California, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendlyr locations in North America. Team members at Rick's Performance have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"Rick's Performance is very excited to be a part of the AskPatty.com team. The majority of our customers are women, so becoming Certified Female Friendly is just one of the many ways we can show our female customers we appreciate their business," stated Owner, Rick Soderberg. "With our new partnership, we can be sure all of our customers will experience the ultimate in customer satisfaction, exceeding their expectations. It's a win-win. Our motto is "Ricks Performance.your automotive peace of mind."

Visit the Rick's Performance micro-site:
and at 3295 Bernal Avenue, Pleasanton, California 94566

To become AskPatty.com Certified Female Friendlyr, Rick's Performance personnel completed an extensive training program on how to best serve women. Rick's Performance employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Rick's Performance will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Rick's Performance commitment to women shows that management is serious about earning their business."

In conjunction with AskPatty.com, Rick's Performance has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.

Since 1987, Rick's Performance has been providing world-class automotive service. As a family-owned business, it has always appreciated the fact that up to 85% of all `family' buying decisions are made by women. That's why it has always focused on creating a friendly, easy-to-understand, zero pressure customer experience.

To prove their ongoing commitment to being the #1 Automotive Service Location for Women, Rick's Performance, led by its owner, Rick Soderberg, and Sales & Customer Experience Manager, Shirley Moore, have partnered with AskPatty.com. This prestigious affiliation means that team members at Rick's have completed a training and certification process to become a Certified Female Friendlyr location

Rick Soderberg summarized this best by saying, "We treat all customers, especially those who might feel uncomfortable dealing with issues under the hood of their vehicle, with the care and respect you would give to a close family member. We are excited to be AskPatty.com Certified Female Friendlyr, and we are committed that every customer will experience the Ultimate in customer satisfaction. Rick's Performance is your automotive peace of mind.

About Rick's Performance:

Established in 1987 by owner Rick Soderberg (who turned his passion for cars into a successful business) and specializes in servicing Asian vehicles & Volvos
AAA (California State Automotive Association) Approved with a 98% customer satisfaction rating
"A+" Better Business Bureau rating
"5-star" YELP rating
All technicians are ASE certified (National Institute for Automotive Service Excellence)
Members of: Pleasanton Chamber of Commerce, Livermore Chamber of Commerce, Pleasanton Downtown Association
Community Activities: Car Care Clinics, High School Scholarship Fund Raising, Breast Cancer Awareness Drive, Food Drives, etc.

About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.