"We recognized the growing influence of women buyers in the tire and automobile service marketplace," says owner Greg Andresen. "After researching what was available to help us cater to this growing and important segment of our market, we decided to join the AskPatty team, as they are the true leader in this field."
Visit the Ron's Tire micro-site:
and at 1401 Gardner Expressway, Quincy, Illinois 62301
To become AskPatty.com Certified Female Friendlyr, Ron's Tire personnel completed an extensive training program on how to best serve women. Ron's Tire employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Ron's Tire will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Ron's Tire's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Ron's Tire has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Ron's Tire
Ron's Tire has been an established business in the tire and automotive industry, in Quincy, Illinois, since 1977. Greg Andresen and his wife, Tammy, purchased the business in 2004 from his father-in-law and have made many improvements and upgrades in product offerings, services provided, equipment, and facilities. Ron's Tire also recently acquired a Tire Pros franchise. The extra purchasing clout of this large national chain of independent tire dealers, along with the training received through the AskPatty network, and the knowledge and dedication of Ron's elite staff will all combine to bring their customers, especially their female customers, the most professional, courteous and friendly service available in the market today. Ron's Tire is a major sponsor of many area events from area schools and youth programs to the Kiwanis club, the Madonna House, area soccer programs and many more.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an AskPatty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become AskPatty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are registered trademarks of AskPatty.com, Inc.