Russwood Auto Center Becomes an Certified Female Friendlyr Service Center in Lincoln, Nebraska

Russwood Auto Center Joins with to Offer Service Designed with Women Consumers in Mind

Russwood Auto Center, of Lincoln, Nebraska, is proud to announce they have joined the growing network of Certified Female Friendlyr Automotive Service Centers in North America. Team members at Russwood Auto Center have completed a comprehensive training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"As a female working in a male-dominated industry, I understand the concerns and questions women have when it comes to automotive service," said Sherri Stock, Service Director for Russwood Auto Center. "We have always been committed to helping female customers feel welcome, valued, and informed. Joining the Certified Female Friendlyr network is added validation of that commitment."

Lincoln area women can learn more about Russwood's female friendly services online, or by visiting Russwood at 84th & O Street.

To become Certified Female Friendlyr, Russwood Auto Center personnel completed an extensive training program on how to best serve, and communicate with, women. Russwood Auto Center employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Russwood Auto Center will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Russwood Auto Center's commitment to women shows that management is serious about earning their business."

In conjunction with, Russwood Auto Center has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to

About Russwood Auto Center
Russwood Auto Center has been a locally owned and trusted automotive service and sales name for over 20 years.  Russwood's Service Center provides repair and maintenance for all makes and all models, plus collision repair, parts, and reconditioning. Russwood is also proud to be a Napa AutoCare Center, which further expands customer choices for repair and maintenance parts. Russwood's used vehicle sales department offers cars, SUVs, vans, and trucks for all budgets with pricing among the lowest in the area. Russwood's vehicles are inspected by an ASE Certified Technician and detailed history reports are provided. Visit to schedule service online or view Russwood's vehicles for sale.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an AskPatty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become AskPatty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.