"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing experience, our dealership is better prepared to meet and exceed the expectations of our female customers," stated John Barrett, General Manager, Schaumburg Honda Automobiles.
Visit the Schaumburg Honda Automobiles micro-site here, or visit in person at 750 E. Golf Road Schaumburg, Illinois 60173
To become AskPatty.com Certified Female Friendlyr, Schaumburg Honda Automobiles personnel completed an extensive training program on how to best serve women. Schaumburg Honda Automobiles employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Schaumburg Honda Automobiles will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Schaumburg Honda Automobiles commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Schaumburg Honda Automobiles has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Schaumburg Honda Automobiles
Schaumburg Honda Automobiles, founded in 1985, has been the #1 volume Honda dealer in Illinois for 24 years in a row. Last year, their national sales rank rose from 24th in the nation in 2008 to 14th in the nation for 2009.
Schaumburg Honda Automobiles is part of the Bob Rohrman Auto Group, a Top 20 auto retail group in America. The group, started by Bob Rohrman with one used car lot in Lafayette, Indiana in 1967, has grown to comprise over 30 dealerships in Illinois and Indiana.
Currently, Schaumburg Honda Automobiles is in the planning stages for a brand new facility to be built in Schaumburg just east of their current facility on Golf Road.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.