Scher Tire Becomes an Certified Female Friendlyr Tire and Service Center Group in California

Scher Tire Joins with to Offer Services Designed with Women Consumers in Mind

Scher Tire, Inc., with 30 locations throughout Southern California and Las Vegas Nevada, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Tire Dealers in North America. Team members at Scher Tire have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

 "Scher Tire has always had a reputation for being a place where women can feel comfortable bringing their vehicles in for service and repair. Now with women making up the majority of our customer base, we're honored to be a part of the Ask Patty team.  With our new partnership, our female customers will experience a whole new level of service when it comes to auto service and repair," stated Bruce Scher, Owner of Scher Tire and Bruce Scher's Goodyear.

Visit the Scher Tire main micro-site:
find locations on the web at:

To become Certified Female Friendlyr, Scher Tire personnel completed an extensive training program on how to best serve women. Scher Tire employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Scher Tire will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Scher Tire's commitment to women shows that management is serious about earning their business."

In conjunction with, Scher Tire has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Scher Tire, Inc.
The Scher family has been servicing vehicles for generations. Bruce Scher opened this first tire and auto center in 1981. The company has grown to a group of over 30 tire and auto service centers, with locations in California and Nevada. They employ over 300 staff members who work to build and develop relationships with customers, while providing the best quality service and value.

The company goal has always been 100% customer satisfaction. "We realize that our growth and success over the years wouldn't be possible without the continued support of our loyal customers. We know that our customers are the lifeblood of our business."

Scher Tire supports the National Breast Cancer Foundation and is committed to the surrounding communities through strict environmental policies in place at all locations. They have taken the necessary steps to educate, train and upgrade their facilities and employees, to insure that they are doing their part. All of their a stores have been certified as Green Stations by the Department of Toxic Substances Control "DTSC" in California and all of the facilities in Nevada adhere to the same strict guidelines.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendlyr.

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.

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