Schoen Place Auto Becomes Rochester, NY's First Certified Female Friendlyr Car Dealer and Service Center

Schoen Place Auto and Introduce New Services Designed with the Women Consumer in Mind

Schoen Place Auto is pleased to announce they have completed Certified Female Friendlyr training and is now the very first in Rochester, NY and New York State to become an Certified Female Friendlyr Service Center and Automotive Retailer. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that
women were treated the same as men. Through the AskPatty program, we've learned that treating
women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service center is better prepared to meet and exceed the expectations of our female customers" stated Jerry Elman, Owner, Schoen Place Auto. Email:

An Certified Female Friendlyr Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing, repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Schoen Place Auto Certified Female Friendlyr site at:

Along with the certification, Schoen Place Auto has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendlyr web icon on the existing Schoen Place Auto website. Schoen Place Auto's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as
men. Business Week reports that women make over 80 percent of the buying decisions in U.S.
households today. In effect, they have become nearly every family's chief purchasing officer," says
Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendlyr virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Schoen Place Auto
Schoen Place Auto was founded in 1971 and provides expert repairs on all domestic, European, and Asian automobiles. The business also sells high quality pre-owned cars.

Schoen Place Auto is a member in good standing with the Better Business Bureau and the Perinton Chamber of Commerce. They are certified as a national business organization committed to providing outstanding service to women.

Owner Jerry Elman is an active supporter of the Women's Breast Cancer Coalition of Rochester, NY, Foodlinkr, and is an active member of Rotary International and the National Organization of Women Business Owners.

Visit Schoen Place Auto at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendlyr retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendlyr Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendlyr program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendlyr Retailer?
An Certified Female Friendlyr retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become Certified Female Friendlyr: