Sir Thomas Automotive Repair Becomes the first Certified Female Friendlyr Service Center in Terre Haute, Indiana

Sir Thomas Automotive Repair Joins with to Offer Services Designed with Women Consumers in Mind

Sir Thomas Automotive Repair, in Terre Haute, Indiana, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr locations in North America. Team members at Sir Thomas Automotive Repair have completed a training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We are creating a very family-friendly atmosphere at our service facilities," says President and Founder, Tom Moore. "We are refurbishing our customer waiting area, making it more interactive, featuring toys for toddlers, and computer stations for everybody to use, with free shuttle service and Wi-Fi connections for the working moms and dads. When I found out about the AskPatty program, I knew we needed to become involved. It's a natural for us!"

"Women are not the same as men, and they do not base their consumer decisions in the same way as men," says Moore. "Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer." "We want women to be comfortable in their dealings with us."

Visit the Sir Thomas Automotive Repair micro-site:
and at 801 West Springhill Drive, Terre Haute, Indiana 47802

To become Certified Female Friendlyr, Sir Thomas Automotive Repair personnel completed an extensive training program on how to best serve women. Sir Thomas Automotive Repair employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Sir Thomas Automotive Repair will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Sir Thomas Automotive Repair's commitment to women shows that management is serious about earning their business."

In conjunction with, Sir Thomas Automotive Repair has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About Sir Thomas Automotive Repair
Tom and Lisa Moore incorporated Sir Thomas Automotive Repair in 2003 and opened in June 2003. With a 7500sq foot shop and five technicians, they are one of the largest NAPA AutoCare Centers in the area.

Sir Thomas Automotive Repair is certified by the American Automobile Association (AAA) and employs American Service Excellence Certified Technicians (ASE). The technicians at Sir Thomas do technical repairs and diagnostics for which many of the franchise outlets do not have the expertise. They also perform routine maintenance like oil changes, transmission flushes, tire sales and vehicle inspections. Sir Thomas technicians can repair all makes and models. As long as it fits in the shop they can work on it. Most repairs completed at Sir Thomas carry a 3yr/36,000 mile warranty proving that they can fix your vehicle right and then stand behind the repair.

Sir Thomas Automotive has received high AAA ratings for customer satisfaction. Owner Tom Moore has been awarded the NAPA/ASE Regional Technician of The Year, 4 times (2005, 2006, 2008 and 2011), and is a Member of the Indiana State Chamber of Commerce.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by, Inc.