"We have always been proud of the personal service we provide here," says Jim Campbell, Sales Manager of Tom Bush BMW Jacksonville. "We realize it is very important for us to address the specific needs of the female consumer, who are a large portion of the market."
To become AskPatty.com Certified Female Friendlyr, Tom Bush personnel completed an extensive training program on how to best serve women. Tom Bush employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Tom Bush will also benefit from a unique AskPatty.com support program designed to build lasting relationships with female customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered which creates tremendous customer loyalty. The Tom Bush Family's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Tom Bush has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to TomBush.com.
About the Tom Bush Family of Dealerships
The Tom Bush Family has been serving Jacksonville since 1970. They currently have ten locations including BMW, Mazda, Volkswagen, and MINI brands along with 4 pre-owned vehicle locations.