"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Alan Quackenbush, General Manager, U.S. Automotive, Inc.
An AskPatty.com Certified Female Friendlyr Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the U.S. Automotive, Inc. Certified Female Friendlyr site at: http://femalefriendlydealer.askpatty.com/?d=US_Automotive
Along with the certification U.S. Automotive, Inc. has enhanced its website to cater more to women, thereby reinforcing their commitment to the AskPatty.com Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the AskPatty.com Certified Female Friendlyr web icon on the existing U.S. Automotive, Inc. website. U.S. Automotive, Inc's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new AskPatty.com Certified Female Friendlyr virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty.com websites are the first designed specifically for women and provide the tools and resources most requested by women.
About U.S. Automotive, Inc.
Terry Hyden opened U.S. Automotive Inc. in Springfield, MO, in November 1986 with two employees, 3,200 square feet of floor space and eight service bays.
Today, he has two shops with 22,870 square feet of floor space, a total of 30 service bays (all with lifts) and 12 employees. He added the second shop, in Nixa, MO, in October 2006 and brought in Alan Quackenbush to manage it.
At U.S. Automotive we believe the first impression a new client gets when they walk into a shop for the first time is critical. U.S. Automotive believes that to gain the trust and the confidence of those clients, they must see that equipment in the bays is working and well maintained. We invest in up-to-date equipment because everyone benefits, especially our clients.
Visit us at U.S. Automotive, Inc. at: http://www.usautomotiveinc.com/
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendlyr retailers across the U.S.
AskPatty.com is partnered with Tire Review magazine, Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
AskPatty.com Certified Female Friendlyr Service Center Program:
Properly armed with the right tools and training, automotive retailers, tire dealers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty.com Certified Female Friendlyr program was designed specifically for automotive retailers and service centers to attract, sell, retain and increase loyalty with women.
What Is An AskPatty.com Certified Female Friendlyr Automotive Retailer?
An AskPatty.com Certified Female Friendlyr automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Go here to learn how to become AskPatty.com Certified Female Friendlyr: