Victoria Transmission & Auto Care Becomes an Certified Female Friendlyr Service Center in Victoria, British Columbia

Victoria Transmission & Auto Care Joins with to Offer Services Designed with Women Consumers in Mind

Victoria Transmission & Auto Care is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendlyr Service Centers in North America. Team members at Victoria Transmission & Auto Care have completed training and certification process to provide a Certified Female Friendlyr experience that exceeds women's expectations.

"We are thrilled to be the first Certified Female Friendlyr Service Center in Victoria" said Adam Sullivan, co-owner of Victoria Transmission & Auto Care. "The partnership with is a serious sign of our intent to focus increasingly on better serving female customers".

To become Certified Female Friendlyr, Victoria Transmission & Auto Care personnel completed an extensive training program on how to best serve women. Victoria Transmission & Auto Care employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience.

Visit the Victoria Transmission & Auto Care microsite:

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Victoria Transmission & Auto Care's commitment to women shows that management is serious about earning their business."

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the Web site is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

AskPattyr and Certified Female Friendlyr are registered trademarks of, Inc.

Victoria Transmission & Auto Care is a privately held company, with multiple operations serving Victoria, the regional municipalities and the remainder of Vancouver Island, BC, Canada.
For further information, please contact:
Adam Sullivan; Owner, Victoria Transmission & Auto Care
Tel: 250-883-5590