"Over the past twenty years our customer base has changed dramatically. Our female customers have grown from almost none to 55% of our retail tire and service business. We're excited to team up with AskPatty.com. They have given us the knowledge and insight to become better marketers to our female customers and we appreciate their help tremendously. I think our customers will appreciate this also," sated Bill Wymer, owner, Wholesale Tire, Inc.
Visit the Wholesale Tire & Auto micro-site:
with locations at: 115-123 N. Sixth Street, Clarksburg, 26301, 510 Fairmont Avenue, Fairmont, 26570, and 1754 Mileground Road, Morgantown, 26501, West Virginia
To become AskPatty.com Certified Female Friendlyr, Wholesale Tire & Auto personnel completed an extensive training program on how to best serve women. Wholesale Tire & Auto employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Wholesale Tire & Auto will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Wholesale Tire & Auto's commitment to women shows that management is serious about earning their business."
In conjunction with AskPatty.com, Wholesale Tire & Auto has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car buying and maintenance online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
About Wholesale Tire & Auto
Wholesale Tire & Auto is a division of Wholesale Tire Inc., with corporate headquarters in Clarksburg, West Virginia. They operate seven locations within the state of West Virginia.
Wholesale Tire & Auto is and always has been owned by local people who aspire to preserve the local, hometown feel that one gets when visiting a tire store. They have been providing personal service to their customers since 1950, and continue to treat all customers like friends and family. They strive to give their customers a comfortable, informative, polite and low-pressure environment, where they can make their tire and auto service decisions.
The technicians are ASE certified and offer a wide selection of products and services. They have three large wholesale distribution centers and have access to thousands of tires all of the time. The company's goal is to satisfy the customer's needs each time they visit, offering the type of comfort and service you can't get at a national chain or big box store.
Wholesale Tire & Auto has been very active in their community, and have supported local organizations, schools and youth groups for decades. "It's just another way to say thanks for the support that we have received from the community over the years."
A new user-friendly website is currently in development and will be launching in early to mid July. Visit the current website at www.wholesaletire-auto.com, which will transition to the new website shortly.
About AskPatty.com, Inc.
With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendlyr program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Women can find an Ask Patty Certified Female Friendlyr auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com.
Go here to learn how to become Ask Patty Certified Female Friendlyr.
AskPattyr and Certified Female Friendlyr are U.S. registered trademarks owned by AskPatty.com, Inc.