Company Expands Wireless Network Capacity by Adding COWs

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Focus Dallas-Fort Worth
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As thousands of people converge on Fort Worth for the annual Fort Worth Stock Show and Rodeo, AT&T is boosting network capacity to help its customers have a great wireless experience.

The company has deployed four cell sites on wheels (COWs), to accommodate expected increased wireless network demands from high concentrations of smartphone users at the Fort Worth Stock Show and Rodeo. The augmentations will help improve reliability and fast data speeds as the event runs through Feb. 4.

“Events like the Fort Worth Stock Show and Rodeo generate memorable experiences that our customers will want to share with friends and family through text messages, photos, status updates on social networks and calls from their mobile devices,” said Adam Vital, vice president and general manager of AT&T in North Texas. “Our local network engineers have been hard at work enhancing network connections and speeds to provide our customers attending the event a great network experience however they choose to connect and communicate.” 

The temporary enhancements are part of AT&T’s ongoing efforts to prepare for and provide the best possible mobile experience during special events like the Fort Worth Stock Show and Rodeo. With an expected crowd of over 900,000 attendees, AT&T’s network team has enhanced nearby cell sites and deployed four COWs to support the crowd’s mobile broadband needs.

“We are pleased that AT&T has stepped forward to assist the Fort Worth Stock Show & Rodeo enhance our guests’ experience while on the grounds,” said Bradford S. Barnes, president and general manager. “As the Stock Show continues to increase its social media presence, the improved cellular service on the grounds is imperative.”

AT&T’s mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the broadest international coverage of any U.S. wireless provider, providing access to voice service in more than 220 countries and data service in more than 200 countries. AT&T also offers voice and data roaming coverage on more than 135 major cruise ships, as well as mobile broadband services in more than 130 countries.

AT&T also operates the nation’s largest Wi-Fi network** with more than 29,000 hotspots in the U.S. and provides access to nearly 190,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn’t count against customers’ monthly wireless data plans.

For more information about AT&T’s coverage in Dallas/ Ft. Worth or anywhere in the United States, consumers can visit an AT&T Coverage Viewer. The online tool can measure the quality of coverage based on a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit our AT&T network news page.

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*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See for details and locations.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T ¦DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. 

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For more information, contact:

Alejandra Arango

Sr. Public Relations Manager

(214) 782-6658