AT&T Poll Reveals Increasing Adoption of GPS Navigation Mobile Apps, More Technology Trends Among Small Businesses

Dallas Small Businesses Lead U.S. Markets in Annual Wireless Quotient Ranking

DALLAS, Feb. 15, 2012 — United States small businesses are increasingly using tablet computers, 4G enabled devices, and GPS navigation mobile apps for their operations, according to the 2012 AT&T Small Business Tech Poll, which also revealed that Dallas leads among the 12 markets surveyed in the annual Wireless Quotient ranking.

 More specifically, the national survey of small businesses with two to 99 employees revealed the following about Dallas small businesses:

 General Wireless Technologies

  • The majority of Dallas small businesses (99%) use wireless technologies in their operations, with nearly three quarters (72%) indicating they could not survive — or it would be a major challenge to survive — without wireless technologies.
  • Small businesses in Dallas (60%) are the most likely to have ALL of their employees use mobile technologies to work away from the office.
  • Despite being relatively new technology devices, more than two-thirds (72%) of Dallas small businesses indicate they use tablet computers, up from 67% a year ago.

 Mobile Applications

  • Small businesses in Dallas use mobile apps for their business at a higher rate than other markets (44%), with key reasons being to save time, increase productivity and reduce costs.
  • Nearly one in five small businesses (19%) in Dallas also report they use mobile apps to be hip and cool – compared to the 11 % national average. 
  • Mobile apps are gaining in importance for Dallas small businesses using them, with more than half (61%) saying they could not survive – or it would be a major challenge to survive – without mobile apps, a 26% jump over the past year.
  • Of Dallas small businesses using mobile apps, GPS navigation and mapping are by far the most popular with 92% using them, followed by location-based services (46%) and document management apps (42%).

 Marketing Efforts and Social Media

  • 59% of Dallas small businesses use a company website to market themselves, which is a lower rate than other cities.
  • At 42%, Facebook presence for Dallas small businesses falls below the national average (44%).

 Wireless Security

  • Concern with wireless security threats has decreased by 10% among Dallas small businesses compared to last year. They are also less likely than last year to put measures in place to protect against wireless threats.

 Regional Variations

Based on responses to questions regarding four factors – perceived importance of wireless, use of wireless technology, use of mobile apps, and percentage of employees using wireless to work away from the office– a Wireless Quotient, or “WiQ,” was calculated for each of the 12 markets surveyed. Each component was weighted in the rankings. For example, use of wireless technology was viewed as more important than the perceived importance of that technology.

 Last year, Miami and Atlanta topped the rankings for highest “WiQ.” This year, Dallas and Washington, D.C. lead the pack with full rankings for the 12 markets as follows:

 

  1. Dallas
  2. Washington, D.C.
  3. Atlanta      
  4. Indianapolis
  5. San Francisco
  6. Miami
  7. San Diego
  8. Chicago
  9. Boston
  10. Oklahoma
  11. Kansas City
  12. Cleveland

 

Study Methodology

The results of the “AT&T Small Business Technology Poll” are based on an online survey of 2,513 small business owners and/or employees responsible for Information Technology (IT). Specifically, 1,232 surveys were completed by small businesses located throughout the United States (National data) and 1,281 surveys were completed with small businesses located in 12 markets – about 100 in each market (Market data). The sample of participating companies was drawn from Research Now’s (formerly e-Rewards) online business panel of companies. Small businesses were defined as having between 2 and 99 employees, both part-time and full-time. Eleven of the 12 metropolitan areas are based on DMAs (Designated Market Areas). The other market is the state of Oklahoma. The online survey was fielded in November 2011.

 

For more information and additional results from the AT&T Small Business Technology Poll, including market variations, please visit the poll’s media kit.

General Information

Small businesses that want more information about all AT&T products and services can visit AT&T Small Business