AT&T Poll Reveals Increasing Adoption of GPS Navigation Mobile Apps, More Technology Trends Among Small Businesses

Atlanta Small Businesses Rank Among the Highest in Annual Wireless Quotient Ranking

Atlanta, Feb. 15, 2012 — United States small businesses are increasingly using tablet computers, 4G enabled devices, and GPS navigation mobile apps for their operations, according to the 2012 AT&T Small Business Tech Poll, which also revealed that Atlanta garnered the #3 spot among surveyed markets in the annual Wireless Quotient ranking.

 More specifically, the national survey of small businesses with two to 99 employees revealed the following about Atlanta small businesses:

 General Wireless Technologies

  • Nearly all Atlanta small businesses (97%) use wireless technologies in their operations, with two-thirds (67%) indicating they could not survive — or it would be a major challenge to survive — without wireless technologies.
  • At 56%, small businesses in Atlanta are among the most likely to have ALL of their employees use mobile technologies to work away from the office – a 14% jump from last year.
  • Despite being a relatively new technology device, more than two-thirds (71%) of Atlanta small businesses indicate they use tablet computers, up from 68% a year ago.

 Mobile Applications

  • Mobile apps are gaining in importance for Atlanta small businesses that use them, with 21% saying they could not survive without them, an 11% jump over the past year.
  • Of Atlanta small businesses using mobile apps, GPS navigation and mapping are by far the most popular with 81% using them, followed by social media (55%) and location-based apps (45%).

 Marketing Efforts and Social Media

  • 74% of Atlanta small businesses use a company website to market themselves, which is a higher rate than other markets. They are also more likely to use social media tools.
  • Atlanta small businesses led other markets in Facebook presence with 50% of the small businesses having a Facebook page, an increase of 8% from the last year.

 Cloud-Based Solutions

  • Small businesses in Atlanta are among the least likely to use cloud-based solutions (41%), even with a 4% increase in the past year. The key reason of those who use cloud services is access to key technologies without extra cost of having to manage them.

 Regional Variations

Based on responses to questions regarding four factors – perceived importance of wireless, use of wireless technology, use of mobile apps, and percentage of employees using wireless to work away from the office– a Wireless Quotient, or “WiQ,” was calculated for each of the 12 markets surveyed. Each component was weighted in the rankings. For example, use of wireless technology was viewed as more important than the perceived importance of that technology.

 Last year, Miami and Atlanta topped the rankings for highest “WiQ.” This year, Dallas and Washington, D.C. lead the pack with full rankings for the 12 markets as follows:

 

  1. Dallas
  2. Washington, D.C.
  3. Atlanta      
  4. Indianapolis
  5. San Francisco
  6. Miami
  7. San Diego
  8. Chicago
  9. Boston
  10. Oklahoma
  11. Kansas City
  12. Cleveland

 

Study Methodology

The results of the “AT&T Small Business Technology Poll” are based on an online survey of 2,513 small business owners and/or employees responsible for Information Technology (IT). Specifically, 1,232 surveys were completed by small businesses located throughout the United States (National data) and 1,281 surveys were completed with small businesses located in 12 markets – about 100 in each market (Market data). The sample of participating companies was drawn from Research Now’s (formerly e-Rewards) online business panel of companies. Small businesses were defined as having between 2 and 99 employees, both part-time and full-time. Eleven of the 12 metropolitan areas are based on DMAs (Designated Market Areas). The other market is the state of Oklahoma. The online survey was fielded in November 2011.

For more information and additional results from the AT&T Small Business Technology Poll, including market variations, please visit the poll’s media kit

General Information

Small businesses that want more information about all AT&T products and services can visit AT&T Small Business