AT&T Poll Reveals Increasing Adoption of GPS Navigation Mobile Apps, More Technology Trends Among Small Businesses

Miami small businesses drop to sixth place in annual wireless quotient ranking

Miami, Feb. 15, 2012 — While United States small businesses are increasingly using tablet computers, 4G enabled devices, and GPS navigation mobile apps for their operations, the 2012 AT&T Small Business Tech Poll reveals Miami has dropped five spots in the annual ranking for technology adoption, after coming in first last year.

 More specifically, the national survey of small businesses with two to 99 employees revealed the following about Miami small businesses:

 General Wireless Technologies

  • Nearly all Miami small businesses (95%) use wireless technologies in their operations, with more than two-thirds (69%) indicating they could not survive — or it would be a major challenge to survive — without wireless technologies.
  • Miami small businesses are among the least likely (26%) to report they use some wireless technologies, but that they could easily get by without it.
  • Nearly half of Miami small businesses (47%) expect to purchase 4G smartphones within the next year.

 Mobile Applications

  • Mobile apps are gaining in importance for Miami small businesses using them, with more than half (57%) saying they could not survive — or it would be a major challenge to survive — without mobile apps; a 10% jump over the past year.
  • Of Miami small businesses using mobile apps, GPS/navigation and mapping are by far the most popular mobile applications (93%), followed by travel and expense tracking (54%) and delivery and shipment (43%).

 Marketing Efforts and Social Media

  • Nearly a third (32%) of Miami small businesses plan to invest more for online marketing in 2012 than last year, among the highest in the nation.
  • Compared to the national average (36%), Miami small businesses are the leaders in incorporating video conferencing or chat, with 54% of respondents using this technology.
  • At 36%, Miami small businesses are more likely to pay for presence in an online directory – a significant difference compared to the 22% national average.

 Regional Variations: Based on responses to questions regarding four factors – perceived importance of wireless, use of wireless technology, use of mobile apps, and percentage of employees using wireless to work away from the office– a Wireless Quotient, or “WiQ,” was calculated for each of the 12 markets surveyed. Each component was weighted in the rankings. For example, use of wireless technology was viewed as more important than the perceived importance of that technology.

 Last year, Miami and Atlanta topped the rankings for highest “WiQ.” This year, Dallas and Washington, D.C. lead the pack with full rankings for the 12 markets as follows:

 

  1. Dallas 
  2. Washington, D.C.                   
  3. Atlanta
  4. Indianapolis
  5. San Francisco
  6. Miami
  7. San Diego
  8. Chicago
  9. Boston
  10. Oklahoma
  11. Kansas City
  12. Cleveland

 

 Quote

“Miami small businesses that are adapting technology solutions to their needs have the opportunity to boost productivity, increase mobility and, most importantly, connect with customers in real time,” said Carlos Blanco, vice president and general manager, AT&T Mobility & Consumer Markets for South Florida. “The fact that an increasing number of small businesses across the United States are searching for innovative ways to use technology speaks to the intrinsic value of these efforts.”

 Study Methodology

The results of the “AT&T Small Business Technology Poll” are based on an online survey of 2,513 small business owners and/or employees responsible for Information Technology (IT). Specifically, 1,232 surveys were completed by small businesses located throughout the United States (National data) and 1,281 surveys were completed with small businesses located in 12 markets – about 100 in each market (Market data). The sample of participating companies was drawn from Research Now’s (formerly e-Rewards) online business panel of companies. Small businesses were defined as having between 2 and 99 employees, both part-time and full-time. Eleven of the 12 metropolitan areas are based on DMAs (Designated Market Areas). The other market is the state of Oklahoma. The online survey was fielded in November 2011.

 

For more information and additional results from the AT&T Small Business Technology Poll, including market variations, please visit the poll’s media kit.

General Information

Small businesses that want more information about all AT&T products and services can visit AT&T Small Business