New Partnership

By Amy Hu

In 2011, AT&T forged a new partnership with the Long Island City Cultural Alliance, the collective forum for its area cultural institutions, which include Dorsky Gallery Curatorial Programs, Fisher Landau Center for Art, The Noguchi Museum, MoMA PS1, SculptureCenter, and Socrates Sculpture Park as members, as well as associate members: The Chocolate Factory, Flux Factory, Museum of the Moving Image and Thalia Spanish Theatre. AT&T has invested in working with the alliance to support streamlined marketing initiatives like their published visitor guides, and sponsored LICCA’s first member-wide holiday event at Sculpture Center in  December.

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In the same year, AT&T began lending its support to LICCA members individually. At Socrates Sculpture Park, a public art residency and exhibition space on the East River, AT&T has become the first corporate sponsor of their Saturday Sculpture Workshops, serving about 1,500 kids and families each year, as well as the park’s Halloween Harvest Festival that annually attracts over 3,000 visitors. AT&T is also now a sponsor of the residency program at Flux Factory, a nonprofit organization supporting innovations and exploration in visual arts by new and striving artists that provides studio space, support and exhibits for emerging artists just starting their journey. AT&T will continue to support these programs in 2012.

Although the rapid growth of tourist traffic in Long Island City is somewhat new, working artists and creators of all kinds have long regarded the mixed-use industrial landscape of Long Island City as a hotbed for creativity. AT&T thankfully recognizes the importance of protecting the vitality of the neighborhood and elevating its cultural organizations for the benefit of its local artists, residents and visiting communities alike.

The recent renovation of the Museum of the Moving Image and its blockbuster Jim Henson exhibition (extended through March) is introducing thousands of new visitors to the area. Civic Action: A Vision for Long Island City at The Noguchi Museum through April 22, invites artists Natalie Jeremijenko, Mary Miss, Rirkrit Tiravanija, and George Trakas, all known for their innovative works in the public sphere, to imagine a viable future for the Long Island City, given the area’s increasing residential development, rezoning, and environmental health. Aspects of these projects will be realized in a second exhibition at Socrates Sculpture Park in May.

LICCA member organizations present exhibitions and performances all year – round and 2012 began with a roster of the following noteworthy new exhibitions: Scene, Hold, Ballast by David Maljkovic and Lucy Skaer at SculptureCenter; Video<>Object at Dorsky Gallery Curatorial Programs, Donald Baechler: Painting and Sculpture at Fisher Landau Center for Art and Clifford Owens: Anthology at MoMAPS1. Chocolate Factory and Thalia Spanish Theater have new works in progress for coming months, be sure to check out organization’s websites.

AT&T plans to help implement new way-finding initiatives that will bring further awareness to the neighborhood and make visits easier and more attractive. We anticipate that AT&T’s leadership will help to leverage additional sponsorships and to rejuvenate projects that have been stalled by a struggling economy.

It is particularly timely for LICCA to be working with more fiscal partners, peer organizations, area residents and elected officials, as plans for a future Cornell campus on Roosevelt Island develops and as NYC DOT and Alta BicycleShare launch their revolutionary Bike Share Program. We look forward to working on these improvements for all who visit, live and work in Long Island City.

 

Queens Tribune, February 2, 2012

By Amy Hu, President, Long Island City Cultural Alliance and Director of Administration and External Affairs at the Noguchi Museum