Each year the Effie Awards honor "Ideas that Work;" all forms of marketing communication that contribute to a brand's success. In addition to creativity, Effie Awards are determined by the entry's effectiveness in driving results. Awards are presented in three levels, gold, silver and bronze.
"Effie Awards are a global symbol of achievement, and I'm very honored to have been asked to help judge the finalists in this year's awards," said Weitz. "I look forward to the experience and the opportunity to `rub elbows' with other judges from across the country."
In 2010, Bailey Lauerman's creative work for Mission Bean received a Gold Effie Award, and was one of eight finalists for a Grand Effie.
About Bailey Lauerman
Bailey Lauerman is a nationally recognized, independent marketing communications firm with offices in Lincoln and Omaha, Neb. The agency is one of the most awarded in the country, and its staff of creative professionals supports some of America's leading brands and companies including ABC World News, Disney, Cessna, Pepsi, Honeywell, OfficeMax, ConAgra Foods, TD Ameritrade and Union Pacific. Bailey Lauerman's work is consistently recognized in national creative competitions including the Effie Awards, Communication Arts, The One Show, Graphis, the Clio Awards, the ADDY Awards and the O'Toole Awards. More information about the agency is available at www.baileylauerman.com.