Malaysian company launches new health products, branding campaign and packaging in Anaheim on March 11-14

ANAHEIM, Calif.-BiotropicsT, (, a global provider of Malaysia's treasured herbal health and beauty aids, debuted a newly energized branding campaign, updated packaging and six Ramuan Health products at Natural Products Expo West 2010 ( in Anaheim, Calif., Mar. 11-14. The world's largest natural and organic products trade show set a record by drawing nearly 56,000 people from across the industry and the globe, uniting entrepreneurs, established natural products alumni and health-conscious consumers for four days under one roof.

"The attendance at this year's Expo West speaks to the overall health of the natural products market, but most importantly to the overwhelming need for alternative herbal remedies that promote wellness, youthful beauty and energy," said Christof Jaenicke, CEO of Biotropics. "We could not be more pleased with the rave reviews that our new Ramuan Health supplements received from retailers, buyers and consumers who attended the show. It tells us that people are searching for the healing benefits of natural herbal products."

Based on the ancient Malay principles of Ramuan (which means "synergy"), Biotropics' easy-to-take herbal wellness supplements include a blend of carefully selected botanical extracts designed to meet the health, wellness and vitality needs of modern men and women. The Ramuan Health products highlighted at Expo West included:

 TenagaXXT - this daily supplement is one of the fastest selling men's herbal sexual vitality products on the market today. With patented Tongkat Ali extract, it helps support healthy testosterone levels, vitality and sexual well being for men.*

 AsmaraT - delivers a pure measure of Labisia pumila extract (Kacip Fatimah), a traditional herb used by generations of Malaysian women to enhance feminine vitality and promote hormonal balance.*

 AsmaraT Total Woman - a daily supplement which includes Labisia Pumila extract and Ficus deltoidea to help maintain healthy balance and promote healthy aging.*

 TenagaT Men's Health Complex - with patented Tongkat Ali extract helps support healthy testosterone levels when taken daily.*

 Men's DetoxT - a daily supplement blend of 7 plant extracts. including Phyllanthus and Ginger traditionally used for cleansing and rejuvenation, to promote digestive and liver health.*

 Women's DetoxT - a proprietary blend of 7 plant extracts including Ginger and Papaya traditionally used for digestive health and to purify and rejuvenate the body.*

 MangisT - a powerful phytonutrient blend, combining the benefits of 7 superfruits, including mangosteen in a convenient chewable tablet.*

 UlamT - a proprietary Ramuan antioxidant formula containing natural extracts of 7 herbs and vitamins C and E.*

Biotropics' Ramuan Health products are distributed nationally and available through, The Vitamin Shoppe (May 2010),, as well as other natural products retailers. These products join the existing Ramuan Spa line, which includes Green Coffee Body Oil, Relaxing Face Mask, Malaysian Coffee Scrub and Coconut Body Polish. The spa products are exclusively available online at

In addition to the Ramuan Health and Ramuan Spa products, Biotropics also unveiled a revitalized branding campaign, new product packaging, a dynamic new trade booth presence, and a new website at Expo West. According to Jaenicke, the goal this year was to create a greater personal connection with the brand, and share the benefits of Malaysia's ancient health and beauty regimen with a new generation of American consumers.

Natural Products Expo West is one of the largest natural product tradeshows in the world. Celebrating its 30th anniversary this year, Natural Products Expo West hosted over 1,700 exhibiting companies showcasing products in the categories of natural and specialty foods, organic, supplements, health and beauty, natural living and pet products.