TWITTER JUST GOT SEXY THANKS TO TWEETING IN THE DARK

Ever thought of who you want to `do' you in the dark and if they want to `do' you back? Swedish fashion brand Björn Borg launches a Twitter

Screen grab of first page of Tweeting in the Dark
Screen grab of first page of Tweeting in the Dark
  • Screen grab of first page of Tweeting in the Dark
    Screen grab of first page of Tweeting in the Dark
    Screen grab of first page of Tweeting in the Dark
    Screen grab of first page of Tweeting in the Dark
  • Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
    Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
    Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
    Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
  • Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
    Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
    Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com
    Infographics of what people want to do in the dark, global survey by Björn Borg, www.tweetinginthedark.com

How it works

‘Tweeting in the Dark’ users can type in the Twitter alias of someone they want to ‘do’; Björn Borg will then notify that person that ‘Someone wants to do you in the dark’. After that, we hope to witness a multitude of blooming romances on Twitter this spring. 

It gets even hotter!

If the right person enters the Twitter name of the person who has previously entered their own name on Tweeting in the Dark, both parties will get notified. If not, everyone stays anonymous.

How did this come true?

The idea behind Tweeting in the Dark was born when Björn Borg recently conducted a survey on people’s habits when turning their lights off. The most common activity was to ‘do’ someone, not unexpected. Combine that result with the 53% of the tweeters claiming that they flirt on the social media platform, odds are that Twitter has the potential of being a place for romance. 

www.tweetinginthedark.com

#tweetinginthedark

 

FOR FURTHER INFORMATION, PLEASE CONTACT:

Pernilla Johansson, PR Manager, Björn Borg AB.

Phone: +46 8 506 655 13; E-mail: pernilla.johansson@bjornborg.com