On the agenda so far is social media pioneer and New York Times best-selling author of The Thank You Economy, Gary Vaynerchuk; Inc. Magazine columnist and co-founder of the Social Media Club, Howard Greenstein; Dean of Student Affairs at the Columbia School of Journalism, Sree Sreenivasan; columnist for The Home News Tribune and Courier News and President of the New Jersey Social Media Club, Eva Abreu; and self-described recovering SEC/mega-firm hedge-fund lawyer, Jonathan Fields, who authored the book Career Renegade.
"Forget the media capital of the world, we have a fantastic slate of New York and New Jersey powerhouse bloggers and new media leaders who are turning the City into the New Media capital of the world," says BlogWorld & New Media Expo CEO and co-founder, Rick Calvert. "What makes their stories so exceptional is that they are your every day New Yorkers who found their niche in blogging, created successful businesses made a name for themselves."
Gary Vaynerchuk is a wine enthusiast who worked at his family's Springfield, NJ wine store and, through his early adoption of social media, transformed it into a large-scale web retailer called, Wine Library. He is considered the first wine guru of the Internet and sells $60 million worth of wine a year. With his unconventional and irreverent commentary, Gary has attracted a cult-like following of more than 80,000 viewers ("Vayniacs") a day and has established his personal brand through his video blog, Wine Library TV.
Gary is an Opening Keynote Speaker at BlogWorld & New Media Expo on Tuesday, May 24, 2011 at 5:00 PM.
Marketing technology strategist, Howard Greenstein is President of the Harbrooke Group,a columnist for Inc. Magazine's Start-up Toolkit Blog, and co-founder of Social Media Club. He was the former Director of Operations for the Twin Towers Fund, and was a Senior Director at NYU. In addition, he is the only person to have been elected to the Board of Directors of the three major New York technology trade organizations: New York Software Industry Association (NYSIA), NYNM and the World Wide Web Artist's Consortium (WWWAC), which he co-founded. His session, co-presented with Alex de Carvalho, Mo Krochmal and Kristen Sosulski is part of the Education Track:
Teaching Social Media When the Content is Always Changing on Tuesday, May 24, 2011 (9:00 AM to 10:00 AM).
Eva Abreu is a social media business columnist and consultant from New Jersey who writes a bi-weekly column for The Home News Tribune, Courier News and MyCentralJersey. She launched and currently runs NJ Social Media, an online resource that showcases New Jersey businesses, non-profits and people using Social Media. She is also an organizing coach and instructor at OLLI-Rutgers Continuing Ed, as well as a coach on TLC's Hoarding: Buried Alive. Her session, co-presented with Boomer Tech Talk founder Linda Sherman, is part of the Content Creation Track:
How to Write For and Engage the 50+ Marketplace Online on Tuesday, May 24, 2011 (9:00 AM to 10:00 AM).
Sree Sreenivasan is the Dean of Student Affairs and digital media professor at the Columbia School of Journalism, co-founder of South Asian Journalists Association (SAJA), and founding administrator of the Online Journalism Awards. He worked with Ameritrade founder (and Chicago Cubs owner), Joe Ricketts, to launch DNAinfo - a news site covering Manhattan that appeared in New York Magazine's Approval Matrix after just one week, and was named one of BusinessInsider's "top 6 news startups of 2010." Sree currently serves as the site's contributing editor and technology reporter, and is listed as one of Poynter's 35 most influential people in social media; AdAge's 25 media people to follow on Twitter; SPJ's top 25 journalists to follow on Twitter; and one of 22 professors named to the "Top 100 Twitterers in Academia" by OnlineSchools.org. He is also a judge for the Shorty Awards. His session is part of the Media Track:
Social Media for Journalists - Beyond the Basics: The Tools You Need and How to Use Them on Thursday, May 26, 2011 (9:00 AM to 10:00 AM).
Beyond being a recovering hedge-fund lawyer, megablogger Jonathan Fields describes himself as a yoga teacher, small-biz and online marketing consultant, venture partner, book-marketer, professional speaker, copywriter, entrepreneur-coach, and columnist, in addition to husband and dad. He is the author of the widely acclaimed book Career Renegade, published by Random House's Broadway Books. His second book, being published by Portfolio this fall, is titled Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, and is about embracing uncertainty, fear and doubt and transforming them into motivators for action in the quest to bring great art and business to life. His session is part of the Monetization Track:
Tapping Technology to Build a Digital Enterprise on Thursday, May 26, 2011 (9:00 AM to 10:00 AM).
The public is invited to attend BlogWorld & New Media Expo, which will be co-located with Book Expo America (BEA), a leading publishing industry tradeshow. BlogWorld conference pass holders will be allowed entrance to both conferences. Conference session descriptions, exhibitor list and registration details are available at www.blogworldexpo.com. An online interactive conference schedule, powered by Sched.org is available at http://blogworld-nyc2011.sched.org.
BlogWorld & New Media Expo 2011 in New York is sponsored by premium brands such as: Ford Motor Company, Century 21 Real Estate, WordPress.com, Network Solutions, Mashable, Posterous, Vanilla Forums, Groupon, Paper.li and more. The keynote presentations will be streamed live courtesy of Stickam, the official Streaming Sponsor of BlogWorld NY. Featured speaker interviews and news reports from the Expo will be presented by TechZulu.