Bob's Red Mill takes on an Eastern Flair with New Pearl Couscous

Three new all-natural varieties make for nutritious meals in minutes

Portland, Ore.– Bob’s Red Mill Natural Foods announces the retail availability of three new delicious varieties of Pearl Couscous, also known as Israeli Couscous. Couscous pearls are small beads of either toasted semolina flour or whole wheat flour and provide a convenient, nutritious all-natural alternative to pasta and rice.

“For families today, it can be a challenge to quickly and easily prepare nutritious meals,” said Bob Moore, founder of employee-owned Bob’s Red Mill. “Not only can our Pearl Couscous be cooked in minutes, but it also offers a better vitamin profile than pasta and more protein than white rice.”

Bob’s Red Mill’s new Pearl Couscous comes in the following varieties:
Whole Wheat Pearl Couscous: A robust, whole grain couscous featuring small beads of toasted whole wheat flour.
Pearl Couscous: A natural couscous featuring small beads of toasted semolina flour.
Tricolor Pearl Couscous(red, green and white pearls): An eye-catching, flavorful combination of small beads of toasted semolina flour -- some flavored with spinach and tomato and some naturally unflavored.

Couscous is well known worldwide and is a staple in countries such as Israel, Morocco, Algeria and Tunisia. It also is common in Sicilian cuisine and has become popular in France, Spain, Portugal and Greece.

All three of Bob’s Red Mill’s new Pearl Couscous varieties feature a unique nutty flavor, making them great to pair with meats, fish, seasonal vegetables, beans, sauces or broths for a hearty fall stew. Quick cooking and easy to prepare, main dishes, sides and salads can be made in just minutes.

“Our new Pearl Couscous line provides a healthy, versatile alternative to pasta or rice,” said Matthew Cox, marketing director at Bob’s Red Mill. “They are a perfect fit among our more than 400 delicious and nutritious foods for every meal of the day.”

Bob’s Red Mill’s Pearl Couscous is available online now at www.BobsRedMill.com and at select retailers throughout the U.S. and Canada. The MSRP for a 16-ounce bag is $3.99.

ABOUT BOB’S RED MILL NATURAL FOODS
Bob’s Red Mill Natural Foods, a distinctive stone grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. Bob’s Red Mill, now an employee-owned company, offers a diverse line of more than 400 all-natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and Canada. With its dedicated gluten-free manufacturing facility and strict organic protocols, the company has emerged as a leader in providing safe and delicious natural, organic and gluten-free products. For more information, please visit www.BobsRedMill.com. Additional information is available at Twitter.com/Bobs_Red_Mill, Facebook.com/BobsRedMillNaturalFoods and www.BobsRedMill.com/blog/.

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