LOS ANGELES, CA, May 4, 2012 – ViSalus, the number one challenge marketing company with its Body by Vi 90-Day Challenge, today announced first quarter 2012 sales of $136.7 million compared to $20.0 million for the same period last year. The Company had over 92,000 independent Promoters at the end of the first quarter versus over 16,000 for the same period last year.
“ViSalus’ members continue to validate that our 90 Day Challenge business model works with their fast-paced lifestyle and helps them achieve their health goals,” stated Ryan Blair, Co-Founder and CEO of ViSalus. “Our targeted new products and services support the growth and success of our Promoters, Leaders and customers as we build ViSalus into a leading lifestyle brand together.”
“ViSalus had a very strong start to the seasonally-important first quarter for weight management and healthy lifestyle companies,” stated Robert B. Goergen, Blyth’s Chairman of the Board and CEO. “Programs such as the Body by Vi 90-Day Challenge and Rising Star that were so effective leading into and throughout 2011, were bridged successfully into 2012. Moreover, Vi-Net Mobile products and services that support Promoters as they build their businesses launched during the first quarter with very positive reception from the Field.”
"In Q1 we put a lot of focus into our social and mobile strategy," said Blake Mallen, Co-Founder and Chief Marketing Officer. "People love sharing their Challenge results, and the simpler we can make it for them to do so, the more people they can share them with."
ViSalus recently entered the Direct Sales Industry Top 100 Global Companies List, ranked at 47. As a result, ViSalus was awarded the prestigious DSN Bravo Growth Award by top industry trade Direct Selling News for its nearly seven-fold sales increase in 2011, from 2010. The award was presented to ViSalus Founders Ryan Blair, Nick Sarnicola and Blake Mallen on April 16.
Launched originally in 2005 as ViSalus Sciences® and known today as ViSalus, the company remains resolute on its mission to improve “Life, Health, and Prosperity”—through network marketing, premium wellness products, and a global community culture. ViSalus champions a range of personal health goals through five unique Challenge Kits designed to support individual milestones toward healthier living. The company’s recent acquisition of the domain “challenge.com” emphasizes its continued aggressive expansion in the challenge marketing space.