LOS ANGELES, April 30, 2012 - ViSalus, the number one challenge marketing company with its Body by Vi™ 90-Day Challenge, broke into the Direct Sales Industry Top 100 Global Companies List at #47. As a result, ViSalus was awarded the prestigious DSN Bravo Growth Award by top industry trade Direct Selling News for its seven-fold sales increase over the past 12 months. The award was presented to ViSalus Founders Ryan Blair, Nick Sarnicola andBlake Mallen at the Direct Selling News Global 100 Celebration held in Dallas on April 16.
"We are humbled that the Direct Selling Industry has recognized ViSalus' innovative customer centric approach," stated Ryan Blair, Chief Executive Officer of ViSalus.
"With today's social sphere, it's amazing how quickly a simple message that brings real value to a consumer can spread,"continued Blake Mallen, Chief Marketing Officer. "I'm very proud of our ViSalus Community."
Since 2010, the annual Bravo Growth Award has been honoring the company that reported the greatest sales increase during the prior 12 months. The winner is selected by the leadership of Direct Selling News based on the data compiled for the year. In 2011, ViSalus achieved net sales of $231 million, seven times its 2010 earnings of $34 million.
"This is an honor well-deserved and a testament to the leadership team at ViSalus," said John Fleming, Publisher of Direct Selling News. "Ryan and Blake have shown over the past two years a strong commitment to their employees, sales associates and customers, and it shows in the great success they have achieved."
Launched originally in 2005 as ViSalus Sciences and known today as ViSalus, the company remains resolute on its mission to improve "Life, Health, and Prosperity"—through network marketing, premium wellness products, and a global community culture. ViSalus champions a range of personal health goals through five unique Challenge Kits designed to support individual milestones toward healthier living. The company's recent acquisition of the domain "challenge.com" emphasizes its continued aggressive expansion in the challenge marketing space.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the wildly successful Body by Vi™ Challenge, a 90-day lifestyle transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and global community culture. Simple, Rewarding & Fun—the Body by Vi Challenge is the fastest growing health and fitness Challenge in North America today. ViSalus™ is majority-owned by Blyth, Inc.
About Direct Selling News
Direct Selling News magazine has been serving direct selling and network marketing executives since 2004. It is a controlled-circulation, print magazine sent to executives throughout the industry. The contents of each publication are posted online along with up-to-date headline news of major happenings within the industry, both domestically and globally. For more information, visit www.directsellingnews.com.
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