Bubu Win Pitching Lux White Campaign Launch

Jakarta, April 05, 2012 - Creativity never stopping the spirit of PT Bubu Kreasi Perdana (Bubu) to become a leading digital agency in Indonesia. Proven, Bubu won the LUX pitching recently, one of the brand in the category of beauty and care of PT Unilever Indonesia Tbk (Unilever), a fast moving and largest multinational consumer goods company in Indonesia. This was a proud victory, because it is for the first time Bubu won the pitching for LUX, it also makes LUX become the fourth brand of Unilever is entrusted to Bubu. Now Bubu is still holds digital communications activities for the AXE, Royco, and Citra.


Within this one year partnership with LUX, Bubu will engage digital campaigns for two product categories, namely whitening and fine fragrance. This campaign will be adjusted with LUX brand new vision: Embracing the 21st Century of Beauty and Femininity. By this vision LUX wants to celebrate the joy of being a woman. The second campaign will run from April 2012 and the long periods of activity are expected to provide different and memorable experience for anyone who participated in this activity.

Supported by the woofers (the designation for the Bubu team) which solid and powerful in creativity and execution, Bubu believe this campaign will get a tremendous response not only from its loyal users, but also for society at large. "It felt very proud that currently Bubu is believed to hold four major brand of Unilever, and LUX is a legendary brand in the world. This makes us more confident to always provide the best ideas and execution for each of our client and prospective client, " said Astrid Wulandari, General Manager of PT Bubu Kreasi Perdana.

For LUX, Bubu is being trusted to be able to build and increase awareness of LUX in an infinite space, that is social media. Bubu will explore the brand’s potential that will be able to reach direct interaction with its target audience. "The LUX team agreed to choose Bubu because we found a chemistry with them, besides we also assess Bubu can respond to our needs by providing the right solution.", said Senior Brand Manager LUX, Afriani Karina.

Bubu was founded in 1996 by Shinta Dhanuwardoyo who served as Chairman and Chief Mentor and Aria Witoelar as CEO of PT Bubu Kreasi Perdana. Currently, Bubu is dealing with several other major clients, namely, Telkomsel, Intel, Chitato, Veet, Dettol, and Durex.