The first thing that you need to do is tweak your site's content. So begin this process by studying about your site's keywords. This is a basic technique in PPC campaign, and it is called as keyword density verification. After that you should take this list of keywords and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have. From that level on make an effort to keep your website focused on the points that appear mostly in the keyword ideas you obtain. Try to take on those keywords and phrases, or a minimum of some related keywords as frequently as you are able to within the links into your web site.
It's also important that you incessantly add new pages to your site. It is a true fact that, more pages you have, higher the chance is that you'll get more hits on your ads. It's also very important that ,choosing the appropriate formats for your AdSense banners and the best locations for them. Make sure you select the proper colors for the ads, as making them too different from your site's content is sure to make visitors regard them as banners which have nothing to do with the site itself. Make sure the ads are placed where they'll generate the highest amount of profit and the actual location is, right before the beginning of your site's actual content.
On pages with a long text body, you may find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites having news or similar items, you might find a good position to be at the bottom of your content, because that's when people are finished reading your story and are looking for something else to do. You have to use more AdSense units when you have more text on your page. But don't overdo it because you may get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely. Google AdSense Preview Tool will let you to visualize what ads would get served on your page and it can come in very handy as a testing mechanism.
Just make sure you following the AdSense policy regarding click fraud. As a pointer you may place a picture next to your adds, but just leave some room in between in order to make sure this isn't regarded as encouraging visitors to click the link. I hope this article should serve as a good starting point for your income maximization.
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