Detroit, MI — Campbell Ewald, a marketing and communications company, has announced that Los Angeles Managing Director, Angela Zepeda, will speak with Kaiser Permanente’s Lisa Ryan at the 8th Annual M2W: Marketing To Women Conference in Chicago, April 24–25. Zepeda will address how Campbell Ewald has elevated the thinking behind the basic fundamentals of marketing to women and applied these fundamentals to major brands and communications to drive deep engagement. Ryan will then explain how that process helped drive new thinking for the Kaiser Permanente brand.
Campbell Ewald Announces New Digital Leader
Ken Burbary Joins Agency as Chief Digital Officer
Warren, MI — March 19, 2012 — Campbell Ewald, a marketing and communications agency, announced the hire of Ken Burbary as chief digital officer. The announcement was made today by Bill Ludwig, chairman and CEO of Campbell Ewald.
Campbell Ewald Named a Recipient of USAA’s Strategic Supplier Excellence Award for Second Consecutive Year
San Antonio, TX – USAA, a financial services provider for military members and their families, has recently honored Campbell Ewald for the second consecutive year as a recipient of their 2011 Strategic Supplier Excellence Award. USAA created this award in 2010 as a way to honor its suppliers who have been critical to the organization’s success. Campbell Ewald received the award in the Innovation category for their ability to achieve business objectives.
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About Campbell Ewald
There’s a current of conversation buzzing – conversations that take place between people and brands. We listen to these conversations online, in homes and on the streets. We monitor what is being said about a brand, how loud the conversation is, where it is taking place, who is talking, who is listening, who is promoting the brand, who is detracting from it, and how influential these people are. Then we create conversation. We shape it. We change it. We build brand advocates and product endorsers. It’s the art of the conversation – and it’s what we do best.