Capitol Media Solutions is proud to announce that it has
been selected as the media partner for Pinnacle Vodka. Pinnacle is a vodka
label sourced from France by Lewiston, Maine-based White Rock Distilleries.
Pinnacle grew from 265,000 cases in 2008 to 1.4 million cases in 2010. In 2011,
it nearly doubled, selling 2.7 million cases. Launched midway through 2010,
Pinnacle Whipped, at 750,000 cases in 2011, is already the largest-selling
flavored vodka in the U.S.
Capitol Media Solutions will function in the areas of media
strategy, planning, negotiating, and buying. “We are excited to team with
Pinnacle Vodka to head up their 2012 media efforts,” says JT Hroncich,
President of Capitol Media Solutions. “Pinnacle’s rapid growth in marketshare
is staggering. We are eager to help Pinnacle continue its ascent and help
highlight the Pinnacle Whipped line”.
Pinnacle’s flavors include Apple, Atomic Hots, Banana,
Berry, Blueberry, Butterscotch, Cake, Cherry, Cherry Lemonade, Cherry Whipped,
Chocolate, Chocolate Whipped, Citrus, Coconut, Cookie Dough, Cotton Candy,
Grape, Gummy, Kiwi-Strawberry, Le Double Espresso, Mango, Marshmallow, Orange,
Orange Whipped, Pineapple, Pomegranate, Raspberry, Root Beer, Tropical Punch,
Vanilla, Whipped Cream, Whipped Key Lime, and classic Pinnacle vodka.
About Capitol Media
Solutions: Capitol Media Solutions is an integrated media solutions firm,
specializing in customized media strategy, planning & buying. They easily
navigate a variety of advertising media, from interactive and social to print,
outdoor, radio and television. CMS
assists clients in building advertising campaigns that are innovative,
cost-effective and ROI driven while helping them strategically maneuver through
the ever-evolving world of media and communications. For more information visit www.capitolmediasolutions.com or