Ms Obama, whose “Let’s Move” campaign has been advocating for healthier food initiatives and policies across the country, called this a “game-changer” and has expressed hope that other major media companies will follow suit. But grassroots organizations and healthy community advocates say the problem goes beyond advertising, and maintain that only government intervention can completely ensure that we are truly moving in the right direction.
Makani Themba, Director of Communities Creating Healthy Environments (CCHE) tells Public News Service of Disney’s plans, "The most important thing about this is that Disney is admitting what communities have known forever: Junk food marketing is bad for kids. It's unhealthy, and companies should stop it."
Themba later goes on to add, "But as important as the First Lady's leadership has been on this issue and we appreciate it - our children's health can't be only in the hands of one company's change—we need policymakers to step up and make sure kids are protected. Government has an important role to play." CCHE is a national initiative to invest in local communities to implement better access to healthier food choices and safer places for families to play and exercise.
CCHE partners across the country are working on promising food and activity related policies that have been developed in local communities. Advocates are hopeful that the step Disney has taken will encourage local policy makers to focus on serving the public interest by passing legislation that promotes healthy communities for families, and children.
Communities Creating Healthy Environments is a national capacity-building initiative to support diverse, community-based organizations and indigenous groups with proven track records in developing and organizing for effective, culturally competent policy initiatives that address the root causes of childhood obesity at the local level.