CiCi's Pizza Expands American Classics Line with Introduction of New Philly Cheesesteak Pizza

CiCi's Pizza Continues Innovation of American Favorites

(COPPELL, TX) August 15, 2011 - CiCi's Pizza, home of the endless pizza buffet, announces the newest addition to its American Classics line -- the Philly Cheesesteak Pizza. CiCi's American Classics line showcases the unique flavor traditions of the USA and includes the recently introduced Cheeseburger pizza as well as longtime favorites like the Mac and Cheese, Buffalo Chicken and the Kansas City BBQ pizzas.

The Philly Cheesesteak Pizza, modeled after the true American original, is made on traditional hand-stretched crust with Philly Cheese Sauce, grilled sliced beef and topped with red onion and green bell peppers. Guests can get it now, along with CiCi's full buffet of more than 20 pizzas in rotation, soup, pasta, salad and dessert.

"We are happy to bring a fan favorite, the Philly Cheesesteak Pizza, back to the buffet as the latest addition to the American Classics line," said Nancy Hampton, CiCi's Pizza Chief Marketing Officer. "The American Classics line allows us to feature the great variety of unique American flavors, and we encourage everyone to give them all a try."

CiCi's newest pizza is just one way guests can enjoy the fun at CiCi's this summer. Through Aug. 28, guests can win movie family fun packs, children's movie tickets and millions of other prizes in the CiCi's Pizza Family Funtacular. Guests get a free scratch-off card with every guest check and an additional one for every large beverage purchase. Two lucky families of four will win the grand prize, an all-expense paid trip to Universal Orlandor Resort Vacation.

The American Classics, like all of CiCi's pizzas, are made by hand using fresh dough, sauce prepared in small batches, freshly grated cheese and crisp vegetables. Guests who don't see their favorite pizza on the buffet are encouraged to make a special request, and CiCi's will make it on the spot and bring it straight from the oven to the table.

For more information about CiCi's, its American Classics line and the Philly Cheesesteak Pizza, visit www.cicispizza.com.

About CiCi's Pizza:
Coppell, Texas-based CiCi's Pizza opened its first restaurant in Plano, Texas in 1985, and is now one of the nation's fastest growing pizza chains. The family-oriented restaurant is known for its popular pizza, pasta, salad and dessert buffet featuring up to 20 varieties of pizza and fresh ingredients for about $5. Today, the expanding company has 600 restaurants in 35 states with plans to add another 500 restaurants in the next 10 years. CiCi's was named No. 1 in its category in Entrepreneur's 2011 Franchise 500, and Entrepreneur magazine ranked CiCi's Pizza first in the Italian restaurant industry category in 2009 and 2007. In 2010, CiCi's was named to Inc. Magazine's top 5,000 list, and to Parents list of top family-friendly restaurants. Its commitment to value has been recognized by USA Today, Restaurants & Institutions and Nation's Restaurant News, which ranked CiCi's No. 1 in sales and unit growth among pizza chains for the past four years. CiCi's has also been named one of the top 25 performing brands by the Wall Street Journal and a top 200 franchise concept by Franchise Today.

For more information about CiCi's, visit www.cicispizza.com or www.facebook.com/cicis.

For franchising information, contact Bruce Evans at bevans@cicispizza.com or 972-745-4318.