Field & Stream Brand Launches Clothing Line that brings Everyday Casual and Weekend Play Together

(Bentonville, AR) - The iconic Field & Stream name, synonymous since 1871 with America's outdoor tradition, is going in an exciting new direction. Launching today, the Field & Stream Brand of clothing updates the heritage and outdoor authenticity of Field & Stream with clothes that reflect a modern lifestyle.

The Fall/Winter 09-10 Field & Stream Brand line will be available directly to consumers only at

The Fall/Winter 09-10 line was inspired by landscapes and colors of Teton County, Wyoming and the laid-back styling of its local professionals. Constructed for an everyday lifestyle, inspired by Teton County, the line is built to be durable and capable but also easy-going - just what outdoor enthusiasts would want to wear telling tales at the end of the day. The canvas and corduroy shirts, denim and chino pants, flannel tops and fleece pullovers combine understated styling with an uncompromising approach to quality. They are loaded with the kind of smart features and details that will make them go-to staples for both the weekend and the office.

"The idea for this line of Field & Stream Brand clothing came when we figured out there were a ton of tech clothes for these guys but not a whole lot of options for what they would like to wear after a day in the field or even to work," said Bryan Griggs, Vice President of Field & Stream Brand, "This line has clothes that go from the boardroom to the bottom of the boat - we want you to wear your passion everyday."

Some standout items that make up the Fall/Winter 09-10 line include:

â_¢ SLB Shirt which stands for "Strong Like Bull", and it's name says it all - this shirt is built to withstand a lifetime of abuse (MSRP $52).
â_¢ The Kirby was inspired by a small Wyoming town and designed with an uncompromising approach to quality and style. The dark denim fabric feels the way a denim shirt should. Dual chest pockets allow for storage. In the field or on a long flight, this shirt will keep you relaxed and comfortable (MSRP $49).
â_¢ The Jackson Jean was designed to keep you covered for work, play and everything in between - while looking comfortable and casual the entire time. Offered in two fits (Original for a straight cut and Field for a boot cut) and two colors for every activity under the sun (MSRP $65).
â_¢ The Roosevelt Jacket is perfect dinner dates or working late, this mid-weight jacket will keep you feeling comfortable and appropriate. The subtle shooting patch will let people know where your true passion lies (MSRP $70).
â_¢ The Overland Jacket is constructed from a modern day wax canvas that feels like you've had it for years; the Overland Jacket blends classic technology with respectful style. Available in two lengths to personalize your fit and keep you comfortable inside and out (MSRP $135 full and $125 for mid.

The consumer-direct only brand launches August 3, 2009 at

Field & Stream combines an appreciation for America's history with the technical possibilities of modern day. New silhouettes and a focus on details are the key drivers of the new F&S clothing collection. These two concepts rediscover the Field & Stream heritage and uncover a new modern day lifestyle. With classic understated designs and an overt attention to details, Field & Stream will become today's testament to tradition, heritage and the ever present influence of the outdoors.