CHICAGO, April 5, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced a new partnership with Zimpel Media-Daten GmbH, a market leading provider of professional media relations services. Zimpel’s German media data will be implemented into CisionPoint, Cision’s fully integrated PR Software solution. Zimpel will resell CisionPoint (rebranded Zimpel+; powered by Cision) in Germany.
"We are happy to be working with Zimpel to provide our customers with the best media database available in Germany today – thanks to our cooperation with Zimpel, Cision clients can now profit from the combination of high quality international and local media data delivered through our award-winning PR software", commented Yann Blandy, CEO of Cision Europe. "Our German clients in particular will benefit greatly from the added value created by this strategic partnership."
“Zimpel Online is still the best PR database for German speaking countries. By integrating our data into the Cision software we can now offer our customers international data packages, without having to forgo the established Zimpel data,” said Dr. Laurin Paschek, Managing Director of Zimpel Media-Daten GmbH. “Whether it comes to PR in Germany, in the DACH region, in EMEA or worldwide – now we always have the best solution for every need.”
Cision’s campaign management software is the recipient of the 2012 CODiE Award as Best Online Business Information Service from the Software and Information Industry Association (SIIA) and reigning winner of the CODiE Award for Best Marketing/PR Solution. Cision software has been adopted by more than 30,000 users in more than 20 countries since its launch in October 2007. It is available in nine languages and used by 49 of the top 50 PR agencies, corporations, not for profit organisations, universities, small businesses as well as freelancers.