Cision Experts to Address Social Media's Impact on Marketing and New PR Best Practices at October Conferences

PR people are taking on new roles with the rise of earned (public relations, news coverage, word of mouth) and owned media (direct marketing materials and corporate web sites). To address the expansion of these responsibilities, Cision experts will be appearing at major industry events during October 2011 to discuss trends, tools and measurement strategies that are supporting this transformation. Here are October's events:

October 5th at 10 a.m. EDT - Heidi Sullivan, Cision's VP, Global Media Research, will be on a panel revealing "How to Make Twitter the Ultimate PR Platform" at PR News' Digital Next Practices Summit. Learn more.

October 6th at 11 a.m. EDT - Jay Krall, Cision Business Development Director, will participate as a panelist in Research & Measurement Tools Prove the Power of Your PR Efforts" at the Association of National Cable Communicators Forum. Learn more.

October 16th at 4:45 p.m. EDT at the PRSA International Conference, Orlando - Peter Granat, President and COO of Cision North America, will present "Powering Your Story in the Age of Radical Integration," sharing the podium with Jason Kintzler, founder and CEO of PitchEngine. Learn more.