In the ever-changing media landscape, Cision continues to provide its clients with new ways to power their stories. With the integration of PitchEngine's social publishing tool into CisionPoint, available in the fall, Cision clients will be able to engage with the media, their customers and influencers through branded content that is optimized for both search and the social web. Marketers can easily create and publish optimized content, such as company news, white papers, collateral, videos, photos, events and more.
More than 45,000 brands have created thousands of pitches using PitchEngine. It allows marketers to move beyond traditional press release distribution to share branded content on the social web to help attract qualified web traffic, increase visibility, and generate leads and sales.
"Creating content for a consumer audience requires a different approach than that of traditional press releases. Communicators need two things to power their stories: they must directly engage with the right communities, and they must tell their story creatively using superior, targeted branded content," said Hans Gieskes, Cision Group President and Chief Executive Officer.
"Working with Cision allows us to bring our leading social publishing platform to the best marketing and PR software platform. It's a huge win for people seeking the easiest and most effective way of reaching and truly engaging all their important audiences," said Jason Kintzler, founder and CEO of PitchEngine.
CisionPoint - winner of the 2011 CODiE Award as 2011's Best Marketing/PR Solution from the Software and Information Industry Association (SIIA) - is an on demand software platform that allows PR and Marketing professionals to plan campaigns, connect with audiences, monitor coverage globally, and analyze results. It has been adopted by over 30,000 users in more than 20 countries since its launch in October 2007. CisionPoint is available in eight languages and used by 49 of the top 50 PR agencies, corporations, nonprofits, universities and solo practitioners.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands - from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
PitchEngine is a social platform that enables businesses and organizations to get the word out using social and search optimization. Founded in 2009, PitchEngine serves more than 45,000 brands worldwide.