Everybody’s talking about social media, but traditional media is still an important part of any campaign. The key is finding the right mix of traditional and social media that targets the relatively few key influencers who can really make a difference in your coverage—and building deep, mutually beneficial relationships with them.
View this complimentary, on-demand webinar to learn:
- How to target the right outlets in the new media mix
- Streamline your communications plan to focus on media with the highest potential return
- How to help journalists and influencers help you, by giving them what they need, when and how they need it
- Contact strategies for building more productive media relationships
You’ll also learn ways to not irritate journalists and hear real-life case studies and proven tactics for striking the right social-traditional media balance.