Since its inception in 2009, CMP.LY has rapidly established an entirely new category of social media tools. CMP.LY's solution provides simple disclosure and allows compliance, transparency, and Return on Investment (ROI) tracking for consumer brands, agencies, and individual influencers engaged in social media.
According to James Graham, CFO of CMP.LY, "Securing additional capital allows us to accelerate our plans to reach more companies with a stake in social media. We are already expanding our tools to accommodate the needs of highly regulated markets such as the pharmaceutical industry and financial services. Our objective is to establish CMP.LY as the industry standard - across multiple industries."
Tom Chernaik, CEO of CMP.LY stated, "It's obvious as we talk with national and international consumer brands that there is a need for solutions to help companies meet their disclosure obligations under the FTC guidelines for engaging customers in a social media environment. Now we are seeing similar needs in the United Kingdom with the recent activity by the OFT and ASA. The system we have developed allows advertisers and agencies to meet this need while simultaneously reinforcing brand trust through increased transparency, and generating valuable and measurable marketing analytics in the process. There is now a simple, easy-to- interpret standard for compliance that everyone can use."
CMP.LY's patent-pending system of iconic compliance tools is the first, and only, commercial solution to address the unique challenges of disclosure in social media. CMP.LY codes and badges provide clear disclosure on their own and also link back to complete disclosures as required for regulatory needs and documented best practices. CMP.LY makes it easy for marketers to include the disclosures required by the FTC and the OFT in sponsored blog posts, Facebook updates, and even Tweets. The company is developing similar tools to allow companies to comply with FDA, SEC/FINRA and other regulations. The company also provides tools to document and report on compliance and measure campaign-specific ROI.