Voters can sign in to the SXSW's PanelPickerT interface at http://panelpicker.sxsw.com through Friday, August 27 to cast their vote. Signing up is simple and easy. Visitors can click "Sign In" at the top right of the page. Next click "create a new account" and fill out the simple form. Once you are signed up you will be able to review, rate and comment on crowdSPRING's submissions for the 2011 event.
An overview of the crowdSPRING panels include:
SXSW 2011 PanelPicker - State of the Crowdsourcing Union: Three New Trends
In 2006, Jeff Howe identified a trend he called "crowdsourcing" in an article for Wired Magazine. 5 years later and crowdsourcing has come of age, with companies actively engaged and industries disrupted in everything from design (crowdSPRING) to photography (iStockphoto) to knowledge sharing (Mahalo). Large communities have grown around common interests, values, and skills, but this progress has also come with controversy and "no-spec" forces have lined up to protest what they view as unfair practices. In this panel we will discuss three current trends in crowdsourcing: how agencies are leveraging the crowd; how products are being designed and manufactured (Quirky and Local Motors); and how government is increasingly embracing crowdsourcing to fulfill its obligation to be "of the people, by the people, and for the people."
SXSW 2011 PanelPicker - Beyond Mad Men: Are Traditional Agencies Dead?
Within three years, the traditional agency model (advertising, marketing, pr, etc.) will cease to exist. Smart agencies will try to evolve and a few will succeed. Most will fail and become irrelevant because of two important market forces: social media and crowdsourcing. Social media has created opportunities for Brands to directly engage consumers. Traditional agencies have neither the organization nor expertise to help Brands engage and this has opened the door to niche social media agencies that have the expertise, and a modern organizational structure. Crowdsourcing has allowed Brands and new agencies to source creative at a low cost, and without the overhead of a large organization. Crowdsourcing is helping to reshape the entire industry by allowing new agency upstarts to compete head-to-head with the largest agencies in the world - and win. With large brands such as Unilever electing to embrace crowdsourcing and social media and to proceed on their own, we're at an important inflection point. Come learn from agency, social media and crowdsourcing leaders about the future of advertising and marketing and how you can take advantage of these disruptive changes.
Community voting, which accounts for 30 percent of the decision making process is only part of the selection, forty percent is by the SXSW Advisory Board of more than 50 new media professionals globally who are at the forefront of the tech industry. The final 30 percent are from SXSW staff, who have years of experience programming SXSW. The first round of programming will be announced by SXSW in late September, 2010.
For more information about crowdSPRING, log on to www.crowdSPRING.com. For more information on every aspect of SXSW, please go to http://www.sxsw.com. To vote for crowdSPRING via SXSW PanelPicker's interface, log on to http://panelpicker.sxsw.com
crowdSPRING is an online marketplace that offers small businesses a better way to buy custom logo design, web design, graphic design, industrial design, and writing services. For buyers, crowdSPRING is a place to post a creative project, watch the world contribute ideas and choose the best at an affordable price. For creatives, crowdSPRING is a global stage for creativity where title and experience don't matter. crowdSPRING is a privately held company based in Chicago. For more information, visit www.crowdSPRING.com. To learn more about the world of small business, startups, design, marketing and business strategy, follow crowdSPRING's blog at http://blog.crowdspring.com/. CrowdSPRING is also on Twitter at http://twitter.com/crowdSPRING. Join the crowdSPRING community on Facebook at http://www.facebook.com/crowdspring.
About SXSW Conferences & Festivals:
The South by Southwestr (SXSWr) Conferences & Festivals (March 11-20, 2011) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSWr is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzzgenerating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSWr, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion. SXSWr 2011 is sponsored by Miller Lite, Sonicbids, Chevrolet and The Austin Chronicle. For more information, visit www.sxsw.com.
About South by Southwest Interactive:
SXSWr Interactive, which will take place from March 11-19, 2011 in Austin, Texas, features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the incredible new SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.