KARUNA JOINS BLISS SPAS

Stellar Success of Karuna Masks Changes the Face of the Luxury Skin Care Industry

Karuna, a privately held luxury skin care company in Los Angeles, and creator of the only high-quality, one-step, no-mess, no-rinse, do-it-yourself mask, today announced it is expanding its line into Bliss Spas.

Known for its signature tongue-in-chic personality, a cleverly compiled menu of super effective services, rhythm and blues tunes, and legendary brownie buffet, Bliss Spas will feature three of Karuna's signature line of premium masks, including:

 Anti-Aging - Through vitality and transformation, the Karuna defying mask uses wild yam to help improve skin circulation by increasing collagen renewal and elderberry extracts to improve elasticity for more youthful skin. The mask uses the latest advances in skin care and science to help slow down the process of aging while helping to lessen the appearance of fine lines and wrinkles.

 Anti-Oxidant - Protects and balances skin through a combination of Chinese green tea and African chrysanthellis to form a free-radical scavenging shield to protect the skin from environmental elements. Usually derived from natural sources, anti-oxidants are one of the gentlest and most nourishing skin care ingredients available on the market.

 Hydrating - Restores the skin using natto--a Japanese soybean--which helps to retain skin's natural moisture levels as it exfoliates to boost dehydrated and dull skin. Consumers will feel softer, smoother skin.

Each Karuna mask contains the Karuna Beauty Boost: a propriety blend of Chinese licorice, aloe vera, chamomile, vitamin B and other plant extracts to heal, detox and renew all skin types.
"The success of the Karuna line of masks has been phenomenal, and we're thrilled to have Bliss as one of our key retailers," said Linda Wang, founder of Karuna. "Our presence in Bliss aligns nicely with their clientele that expects a level of quality and indulgence commensurate to the reputations associated with the Bliss brand."

The Karuna line at Bliss Spas has a retail price of $28.00 for a pack of four or one month's supply. For more information about Karuna, please visit www.KarunaSkin.com. For more information about Bliss spas, log on to www.BlissWorld.com.

About Karuna:
Founded in 2009, Karuna Skin, LLC is a major evolution in the concept of beauty rituals offering six state-of-the-art masks using highly effective formulas, unique product ingredients and unparalleled benefits to address different skin care concerns. Inspired to impart her East-meets-West beauty knowledge with compassion and care, founder Linda Wang created Karuna - "Wisdom for the Skin." Headquartered in Los Angeles, Karuna merges the benefits of skin care and well-being to bring love, care, and compassion toward self, others, and the Earth. For more information about Karuna, visit www.KarunaSkin.com.

About Bliss:
In 2004, Bliss and W Hotels inked the hippest deal in hotel history, starting with the launch of Bliss49 at the W New York and continuing with plans for Bliss spas at W Hotels from Arizona to Istanbul. Just imagine: Carrot+Sesame Body BuffT-booking concierges, waxing and wake-up calls, Triple Oxygen TreatmentsT and turndown service-that's just a taste of the brilliant Bliss/W Hotel mix. Spa-strength Bliss amenities are now found sinkside at W Hotels nationwide, and W guests staying at locations with onsite Bliss spas get the 'BIP' perk of a 20% 'bliss-count' at in-spa stores.