VerveLife Secures Leadership in Music Marketing Space with Acquisition of AppliedSB

Combination provides the broadest portfolio of music-centric products and services to brand marketers and digital music providers

VerveLife (www.VerveLife.com) today announced that it has completed its acquisition of AppliedSB, creating a new leader in tech-driven music marketing solutions that help brands and digital music providers harness the power of music. The acquisition creates the only company to offer world-class technology, music marketing, creative expertise, industry relationships and original content development under one roof.

"By combining the scale of VerveLife and AppliedSB, we have cemented our position as a global leader in helping clients use music to engage consumers and drive sales," said Victor Siegel, CEO and President of VerveLife. "We now offer the most comprehensive, interactive music platform for consumer engagement. No other company comes close to matching VerveLife's level of music and creative expertise or offering clients such a vast suite of technology-based products and services."

At the core of the technology is Rhymba¬T, a proprietary music and media delivery platform that provides massive scalability. Rhymba's flexible architecture can manage digital content on a global basis or create personalized music experiences for individual consumers.
Growing at 15 percent per month, Rhymba currently delivers 50 million tracks per month at rates as high as 5,000 continuous streams per second.

Rhymba's dynamic design allows digital music providers such as IMVU, an online social entertainment destination, and Roqbot, winner of SXSW 2011's Accelerator music award, to give each visitor a personalized interactive experience. It also allows clients like LiveNation/Musictoday to offer digital music for purchase, and Fortune 500 brands such as Quaker (PepsiCo), Dell and American Airlines to create interactive music platforms that engage consumers, reward purchase and build customer loyalty.

"The Roqbot team has enjoyed working with VerveLife as a trusted partner and looks forward to using their new suite of products and services to further leverage the power of music in innovative and compelling ways," says Garrett Dodge, CEO of Roqbot.

Roqbot is just one of the many clients benefiting from VerveLife's unprecedented access to the whole music ecosystem including artists, labels, artist management, music publishers and talent agencies. These long-standing partnerships combined with a robust technology platform and a pre-licensed library of more than 4 million tracks from the major labels and leading independents, make the acquisition of AppliedSB a natural fit.

"I've always known brands would play a significant role in the future of the music business," said Justin Jarvinen, founder of VerveLife. "The combination of these two companies bring together a superlative blend of technology, access and marketing know-how to one location. I am delighted about what the future holds."

The purchase of AppliedSB is a key element in VerveLife's aggressive growth strategy. "Going forward, we will continue to make acquisitions that enhance our leadership in the digital music space with cutting-edge solutions that put music at the center of our clients' strategic business building efforts," said Siegel, who will continue to lead the company from its headquarters in Chicago.

For more information about VerveLife, visit www.VerveLife.com.