NEW YORK – January 26th, 2012 – CorFire, the mobile commerce business of SK C&C USA and the leading provider of mobile technology solutions, and SNAP (Social Network Appreciation Platform), a platform linking transactions at the merchant’s POS with automated social network interactions, today announced plans to integrate the SNAP platform into CorFire’s mobile wallet solution, CorPay™, and its suite of mobile marketing services, Cor360.
The combined solution will provide a one-stop shop to enable QSRs and other retail segments to connect their m-commerce apps to social networks such as Facebook, Foursquare, and Twitter. Consumers are enabled to post pre-defined messages and check in automatically on their social networks each time they use their mobile merchant-branded payment cards, vouchers, and loyalty cards at the POS. Customers are rewarded with gifts, position on leaderboards and timely offers.
By fully leveraging mobile and social networks, merchants will be able to extend customer relationships beyond loyalty and other traditional programs. In addition, they will have more opportunities to increase foot traffic and better serve targeted audiences with relevant offers.
“CorFire provides a powerful suite of mobile tools that enables retailers to engage with their customers on a more personal and customized level,” stated David Gosman, CEO of SNAP. “Interaction with consumers through their social networks is becoming an increasingly effective way to establish brand loyalty as well as a means to provide the information, rewards, and promotions of interest to them. The SNAP platform offers various tools and methods for a business to engage socially with their customers and will fit perfectly into the mobile solutions that CorFire brings to market.”
Jon Squire, Senior Vice President of Business Development and Strategy, commented, “For years CorFire and its parent company have been helping merchants harness and accelerate their mobile commerce potential. Now, more than ever, our merchant partners are ready to take control of their mobile solutions and enhance their direct relationship with customers. The synergies of the two companies allow merchants to easily blend the online and physical worlds, empowering the socially networked customer base.”
SNAP is an award-winning, easy-to-integrate platform designed to modernize traditional in-store loyalty programs by expanding upon them to include today’s most popular social media networks. With technology initially developed in 2009, SNAP is the first platform to bring automated social media posts and passive check-ins through a loyalty or point of sale transaction. SNAP offers businesses large and small the ability to creatively and continually engage customers with both in-store and online loyalty rewards, strengthening brand, enhancing customer loyalty and increasing sales. To learn more about SNAP, visit www.snapforbusiness.com.
From retailers to handset manufacturers to financial institutions to mobile network operators, organizations today need a proven way to extend their brands and enable their customers to use smartphones as a channel for commerce. With its proven industry expertise, CorFire helps all organizations in the mobile ecosystem deliver on the promise of an environment where consumers can live life mobile. As the mobile commerce business of SK C&C USA, CorFire leverages the billion dollar financial backing of its parent company, SK C&C, with its 10+ years of mobile payments experience to provide a scalable and trusted technology that helps companies quickly and securely move their mobile commerce platforms forward.
Headquartered in Atlanta, with a second office in San Francisco, CorFire offers three core technology solutions: its Trusted Services Manager (TSM) platform - CorTSM™, a robust mobile wallet platform - CorPay™, and Cor360 - a state-of-the-art suite of mobile marketing services. For more information please visit www.corfire.com.