SK C&C USA Launches New Brand Identity - CorFireT

Branding Campaign Includes Launch of New Website

ATLANTA - SK C&C USA, a wholly-owned subsidiary of SK C&C Co. Ltd, and the leading innovator and global provider of mobile technology solutions, today unveiled a new brand identity for its mobile commerce business - CorFire. In conjunction with the launch of the business unit name, is the launch of its new website,

CorFire is leveraging the proven technology and experience garnered from SK C&C's eight years of commercial mobile commerce deployment in Korea to bring the mobile lifestyle to North America and the rest of the world - today.

Celebrating a Year of Milestones
One year ago, SK C&C launched the m-Commerce Center of Excellence business in Atlanta with the mission of delivering advanced mobile commerce service to the U.S. and worldwide. Shortly thereafter, SK C&C USA was incorporated as a wholly-owned subsidiary of Korean parent SK C&C Co., Ltd.

SK C&C USA recruited an elite group of executives with expertise in the North American payments, finance, and mobile industries as the company's management team to fulfill its mobile commerce mission. Last September, the company announced its strategic partnership with First Data to bring a trusted service management (TSM) and mobile wallet solution to North America.

The company started 2011 with the announcement that it was the only TSM provider in the U.S. to receive certification in MasterCard's Global Vendor Certification. In April, SK C&C USA announced it executed on its Q1 deliverable of the First Data TSM, which is the first commercially available TSM in North America. SK C&C USA maintains a strategic focus on expanding and leveraging its core resource - its industry-leading R&D and product development teams in the US.

CorFire Prepared to Build on Its Explosive First Year of Growth
Sang Yook, CEO of SK C&C USA explained, "Our new brand CorFire reflects who we are and how we have positioned ourselves at the heart of the mobile ecosystem. We have seen remarkable traction in our first year. In fact, we expect CorFire to be one of the fastest growing businesses in Atlanta in 2011 as we position ourselves for accelerated growth and new technology innovations in mobile commerce and other related industries."

Mr. Yook added, "We have seen firsthand how mobile commerce has created an entirely new lifestyle for the consumer. With the recent advancements in technology and the rapid adoption of smartphones, the time is ripe to bring the mobile lifestyle to North America and the rest of the globe."

About CorFire
CorFire, the mobile commerce business of SK C&C USA, is headquartered in Atlanta, GA, with a second office in San Francisco, CA. Poised to lead the mobile lifestyle revolution, CorFire offers mobile technology platforms to financial institutions, mobile network operators (MNOs), payment processors, card issuers, retailers, and other technology innovators that enable delivery of mobile commerce to the mobile phone today. Its three core technology offerings include its Trusted Services Manager (TSM) platform, a robust mobile wallet platform, and a state-of-the-art suite of mobile marketing platform.

SK C&C USA is a wholly owned subsidiary of SK C&C Co., Ltd., a leading global payments technology provider and systems integration company. SK C&C is an affiliate company of SK Group, an $80 billion conglomerate. For more information about our mobile commerce business, please visit