Crystal River Meats, Whole Foods and School District Partner to Provide Premium, Local Grass-Fed Beef in School Lunches

(Carbondale, CO) – Through a partnership with Whole Foods, Crystal River Meats (CRM), a Carbondale, Colorado company offering grass-fed local meats, is pleased to announce that it will be supplying Colorado’s RE-1 school district with ground beef throughout the 2012-13 school year. School children from Glenwood, Carbondale and Basalt will enjoy the premium beef in their cafeterias.

“With the national news reporting on cases of pink slime at school cafeterias, we’re excited to show parents that our school children are eating healthy, natural foods from right in our backyard,” says Michelle Hammond, Food Service Director from the RE1 school district. “Thanks to Crystal River Meats and Whole Foods we’re out ahead of what we hope will be a national trend.”

CRM will partner with the recently opened Whole Foods Market Roaring Fork, located in Basalt, to supply over 17,000 pounds of all natural, grass-fed and finished beef to local children. Through the partnership, CRM and Whole Foods are able to offer a significant discount to RE-1 schools, making high-quality beef available for school lunches.

“We pride ourselves on the fact that our business is deeply rooted in the local community,” says Tai Jacober of CRM. “This is not only a way for us to focus locally, but also a way to ensure that our children, and the children of our friends and neighbors, are eating well at school.”

“Whole Foods Market Roaring Fork is setting new standards for local sourcing and engagement, “ says Amy Kasper, Marketing Specialist for the new store. “We are quickly establishing roots in the community through partnerships with companies like CRM and supporting the RE-1 schools is something we’re very proud of.”

About Crystal River Meats
JBC Agriculture (JBC Ag) began as a family farm in Carbondale, Colorado, just 30 miles from Aspen. Owned by the Jacober brothers, Tai, Forest and Rio, JBC Ag has since expanded to include Crystal River Meats (CRM), its retail storefront in historic downtown Carbondale and an ownership stake in Fatbelly Burgers, a Carbondale-based premium burger stand. The largest provider of grass-finished cattle and lamb in the Roaring Fork Valley, CRM also raises hogs and poultry, making each available via retail, wholesale and online channels. Crystal River Meats cattle are 100 percent grass-fed, antibiotic, hormone and GMO-free and USDA-certified natural. For more information, please visit